Research on methods of planning and forecasting the financial state of "Mareks.yuey" LLC
Students Name: Tishyna Kseniya Kostiantynivna
Qualification Level: magister
Speciality: Finance, Banking and Insurance
Institute: Institute of Economics and Management
Mode of Study: part
Academic Year: 2022-2023 н.р.
Language of Defence: ukrainian
Abstract: The basis of financial planning is forecasting, which should be understood as a prediction of the financial state of the enterprise in a certain period of time. Accordingly, the main purpose of forecasting as a component of financial planning is to determine the need for financial resources of the enterprise, the amount of own resources, as well as the assessment of the required amount of borrowed funds. The process of financial planning is significantly transformed in the context of the development of modern management concepts and is focused on its ability to respond in a timely manner to changes in the external and internal environment, predict the occurrence of risky events, and directly ensure the stable operation of enterprises. It is obvious that such factors as the scale of activity, the level of vertical integration of the enterprise, the use of production capacity and capital intensity of production, the cost of material and technical and financial resources, the organizational structure of production, the availability of infrastructure and experience in the manufacture of similar products, etc. will significantly affect the level of costs of the enterprise and the choice methods of their strategic management and planning. The relevance and importance of financial planning and forecasting at the enterprise was proven in the master’s qualification work. Theoretical approaches to financial planning and forecasting of the company’s activities are considered in the first chapter of the work based on educational, monographic and periodical literature. At the same time, the financial activity of MAREX.UEY LLC and indicators of the financial state of this enterprise were analyzed. In the second section, SWOT analysis, economic-mathematical modeling of investment and financial planning of activities, forecasting of income from the implementation of the limited liability company were carried out in order to identify deviations of the calculated financial and economic indicators of the enterprise from optimal values and the main positive and negative trends in the enterprise, what caused them. MAREKS.UEY" Thus, in order to achieve effective forecasting and planning, it is recommended to comprehensively take the following measures: 1) apply effective stages of financial planning at "Mareks.yuey" LLC; 2) to get out of the crisis of "Mareks.yuey" LLC, the primary task is to reduce manual labor with the help of mechanization and automation, that is, to update outdated equipment. It is also possible to reduce the price of resources and use them more efficiently by analyzing the costs of suppliers and possibly concluding more profitable contracts. 3) it is necessary to form an effective system of control and adjustment of the amount of expenses; 4) implementation of the cost reduction strategy and the direction of their achievement for "Mareks.yuey" LLP 5) development of the financial strategy of "Mareks.yuey" LLC (survival strategy) in order to achieve effective planning and forecasting. With the help of financial forecasting and planning, it is possible to achieve interconnection and coordination of various areas of enterprise activity, linking investment needs with the availability of financial resources. It makes it possible to harmonize different, often contradictory goals, for example, increasing the volume of sales with the need to simultaneously reduce the share of borrowed funds in the total resources of the enterprise. Financial forecasting makes it possible to compare various "scenarios" of the development of the company’s finances and, based on the systematization and understanding of the received information, to choose the optimal ways of its prospective activity, to predict difficulties on the way to strengthening its market positions, to prevent the negative consequences of the implementation of the chosen ways of development. So, we can conclude that as a result of the effective implementation of the proposed measures regarding the improvement and application of methods and methods of financial planning and forecasting at the enterprise, the situation may stabilize in the long term. References 1. Bondarchuk m. Management of sanation innovations as a part of economic security industrial and financial group: [security of the xxi century: national and geopolitical aspects: [collective monograph] In edition i. Markina. – prague. - nemoros s.r.o. – 2019.- czech republic.- 500 p. 2. 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