Usage of the social network Facebook for promoting the "Meet the Ukrainians" brand
Students Name: Kolos Sofiia
Qualification Level: magister
Speciality: Information, Library and Archival Studies
Institute: Institute of the Humanities and Social Sciences
Mode of Study: full
Academic Year: 2022-2023 н.р.
Language of Defence: англійська
Abstract: Facebook groups are underrated and often not taken to consideration when it comes to promoting and promoting brands. Many people do not understand their purpose, benefits or even how to join them. In fact, groups are a very useful tool for promoting one’s own content [1-3, 6, 8-10]. The example of this project shows how to use relevant groups, emojis and hashtags to effectively promote posts from the page «Meet the Ukrainians» [4, 5, 7]. The object of the study is groups and other methods of brand promotion in the social network Facebook. The subject of the study is groups and other methods of popularizing the «Meet the Ukrainians» brand in the Facebook social network. The purpose of the research: promotion of the «Meet the Ukrainians» brand using the investigated popularization methods in the Facebook social network. As a result, the brand «Meet the Ukrainians» showed a real confirmation of the working method of promotion as distribution using groups on the social network Facebook. Keywords - groups, hashtags, promotion, popularization, Ukrainians, emojis, Facebook.