Information Marketing and Management

Major: Information management systems and technologies
Code of subject: 7.122.01.O.007
Credits: 3.00
Department: Automated Control Systems
Lecturer: PhD, Associate professor Anatoliy Batyuk
Semester: 1 семестр
Mode of study: денна
Learning outcomes: Knowledge of the concept and basic approaches to the management of a company in free market conditions focused on making profit by maximizing customer satisfaction; Ability to identify the four steps of customer development process (Customer Discovery, Customer Validation, Customer Creation, Company Building) during the early stages of a startup.
Required prior and related subjects: Prerequisite: • System analysis Сo-requisite: • Problem-oriented and embedded computer systems
Summary of the subject: Philosophy of Customer Discovery (Build a product for the few, not for the most. Early evangelists are the most important customers. Have a vision). Philosophy of Customer Validation (sales process validation. Team for customer verification. Start selling to early evangelists, not to mass market.). Philosophy of Customer Creation (Customer Creation vs. marketing communications. Market typology: four types of startups. Customer Creation strategies per market type. Customer Creation timelines.). Philosophy of Company Building (Create a mass market based on early evangelists. Create a company structure, setup proper management, create a company culture to be ready for scaling. Create rapid response departments to keep up the innovative spirit present in the company at the current stage).
Assessment methods and criteria: Interim checks (40%): lab work, oral examination Final check (60%, exam): tests (40%)
Recommended books: Стивен Г. Бланк Четыре шага к озарению: К.: ООО «Издательство «Простобук», 2011 – 271 с. Єжова Л. Ф. Є-40 Інформаційний маркетинг: Навч. посібник. — К.: КНЕУ, 2002. — 560 с. Матвієнко О.В. Основи інформаційного менеджменту: Навч.посібник.-К.:Центр навчальної літератури, 2004.-128 с.