EU Competitiveness: Diagnostics and Strategy

Major: Management Сustom Activity
Code of subject: 7.073.05.O.001
Credits: 5.00
Department: Foreign Trade and Customs
Lecturer: Horbal Nataliya
Semester: 1 семестр
Mode of study: денна
Learning outcomes: Learning outcomes: 1. In-depth knowledge of the theoretical and conceptual bases of international competitiveness in the EU. 2. In-depth knowledge of the factors ensuring the international competitiveness. 3. Ability to diagnose competitiveness, in particular international. 4. The ability to systematically build and implement a strategy for the international competitiveness. 5. Ability to develop management decisions on the effective management of international competitiveness in the EU. Program learning outcomes: 1. PRN7. Organize and carry out effective communications within the team, with representatives of various professional groups and in the international context; 2. PRN9. Be able to communicate in professional and scientific circles in the state and foreign languages. 3. PRNS 2. Research EU markets, carry out comparative and analytical monitoring of competitors, strategically plan, diagnose and increase the competitiveness of the EU. 4. COM1. Communicating information, ideas, problems, solutions and personal experience in the field of professional activity to specialists and non-specialists. 5. COM2. Ability to effectively form a communication strategy. 6. AiV1. Management of complex actions or projects, responsibility for decision-making in unpredictable conditions. 7. AiV2. Responsibility for professional development of individuals and / or groups of individuals, ability to further study with a high level of autonomy.
Required prior and related subjects: Management, Marketing, Strategic Management
Summary of the subject: 1. Competition in a market economy. EU competitive environment. 2. State regulation of competition. EU competition policy 3. The concept of competitiveness. EU competitiveness 4. Diagnosis of competitiveness: approaches, factors, analysis of enterprises, industries, regions, EU member states 5. Strategies for competitiveness of enterprises. EU strategy for SMEs 6. Strategies for the competitiveness of industries. New EU industrial strategy 7. Strategies for competitiveness of regions. EU regional economic and cluster policy 8. Competitiveness strategies of countries. EU global competitiveness
Assessment methods and criteria: Current control 30% (oral interview 10%, speeches and presentations 10%, individual research task 10%); exam 70% (written component 50%, oral component 20%)
Recommended books: 1. Horbal N.I. EU competitiveness: diagnostics and strategy: Lecture notes. - Lviv, 2019. 2. Kuzmin O.E., Horbal N.I. Management of international competitiveness of the enterprise (organization): Textbook. - Lviv: Lviv Polytechnic National University Publishing House, 2004. - 188 p. 3. Kuzmin O.E., Horbal N.I. Management of international competitiveness of the enterprise: Textbook. - Lviv: Compact-LV, 2005. - 304 p.

EU Competitiveness: Diagnostics and Strategy (курсова робота)

Major: Management Сustom Activity
Code of subject: 7.073.05.O.006
Credits: 2.00
Department: Foreign Trade and Customs
Lecturer: Horbal Nataliya
Semester: 1 семестр
Mode of study: денна
Learning outcomes: 1. In-depth knowledge of the theoretical and conceptual bases of international competitiveness in the EU. 2. In-depth knowledge of the factors ensuring the international competitiveness. 3. Ability to diagnose competitiveness, in particular international. 4. The ability to systematically build and implement a strategy for the international competitiveness. 5. Ability to develop management decisions on the effective management of international competitiveness in the EU.
Required prior and related subjects: Management, Marketing, Strategic Management, European Studies
Summary of the subject: 1. Subject, subject, object and level of competition in the industry. 2. Intensity of competition, market type. 3. The action of competition forces. 4. Monitoring of competitors. 5. Competitive advantages of goods / services, organizations, industries, regions, countries. 6. Diagnosis of the international competitiveness of the organization in the EU market. 7. Forming a strategy for the organization's ICPS in the EU market.
Assessment methods and criteria: Current control (100%): written component (50%), oral component (50%).
Recommended books: 1. Horbal N.I. EU competitiveness: diagnostics and strategy: Lecture notes. - Lviv, 2019. 2. Kuzmin O.E., Horbal N.I. Management of international competitiveness of the enterprise (organization): Textbook. - Lviv: Lviv Polytechnic National University Publishing House, 2004. - 188 p. 3. Kuzmin O.E., Horbal N.I. Management of international competitiveness of the enterprise: Textbook. - Lviv: Compact-LV, 2005. - 304 p.