Інформаційне забезпечення організації тематичних заходів для популяризації пабу "Кантона"
Автор: Марковець Андрій Вікторович
Кваліфікаційний рівень: магістр
Спеціальність: Інформаційна, бібліотечна та архівна справа
Інститут: Інститут гуманітарних та соціальних наук
Форма навчання: денна
Навчальний рік: 2023-2024 н.р.
Мова захисту: англійська
Анотація: The restaurant business sector is one of the most promising segments of the economy in Ukraine and other countries. Modern restaurant services have extended beyond the confines of traditional public catering establishments, becoming an integral part of the tourism and entertainment industry. The active utilization of innovative technologies, specialized software, mobile applications, social media, and collaborative efforts with representatives of related industries for promotion and implementation of marketing strategies have elevated the restaurant business to a qualitatively new level. Organizing themed events in a pub holds immense significance in creating a pleasant and attractive atmosphere that attracts and retains customers. These events not only add diversity to the pub’s operations but also contribute to the development of its brand and interaction with the audience. Themed events create a unique experience for visitors, making each evening at the pub special and memorable. Events such as themed nights with music, quiz nights, themed parties, beer festivals, etc., provide opportunities for socialization and interaction among customers. They not only foster a positive perception of the brand but also generate interest and discussions on social media. Facebook serves as a highly effective platform for hosting pub events, but the success largely depends on how it is utilized and the target audience it reaches. Facebook’s extensive active user base allows us to address a wide range of audiences. Additionally, targeted advertising based on factors such as location, age, interests, etc., helps attract specific groups interested in pub events. Creating events and announcements on Facebook informs the audience about upcoming events, promotions, and pub news. Most importantly, it allows for receiving feedback, likes, and comments, fostering community-building and interaction with customers.