Overhauling the price policy of the enterprise
Students Name: Hirniak Viktoriia-Anna Ruslanivna
Qualification Level: magister
Speciality: Business Economics
Institute: Institute of Economics and Management
Mode of Study: part
Academic Year: 2023-2024 н.р.
Language of Defence: ukrainian
Abstract: Girnjak V.-A. R., Yukhman Ya. V. (Supervisor). Overhauling the price policy of the enterprise. Master’s thesis. – Lviv Polytechnic National University, Lviv, 2022. Extended abstract One of the main factors determining the financial result of industrial firms is the price of their goods. The reasonableness of prices and the correctness of their establishment directly affect the revenues received by companies, and, therefore, their financial results. In addition, it is important that the issue of setting prices is carried out by industrial enterprises not situationally, but that industrial firms develop a price policy (CP) in advance [1-3]. The work is devoted to the proper justification of the price policy of Lux-K LLC. The essence and main types of prices, functions of pricing are considered. Pricing methods used at industrial enterprises are defined. The content of the price policy of industrial enterprises is analyzed. The factors determining this policy have been studied. The general characteristics of Lux-K LLC are given. A comprehensive analysis of the dynamics of prices for manufactured products of Lux-K LLC, their composition and structure was performed. The prices of Lux-K LLC are compared with the prices of competitors. The mechanism of distribution of the financial result of Lux-K LLC between products when justifying their prices has been clarified. The distribution of the expenses of LLP "Lux-K" according to the types of manufactured products is substantiated with the determined structure of its assortment and price values. The price policy of LLP "Lux-K" was formed on the basis of a detailed justification of the structure of the range of manufactured products using an analytical indicator of its marginal profitability. The distribution of the financial result of Lux-K LLC between types of products when determining prices has been improved. The mechanism of pricing in LLP "Lux-K" was substantiated and the processes of setting the price for its manufactured products were modeled. The optimization of prices and, in addition, the physical quantitative sales volume of the main types of products manufactured by Lux-K LLC was carried out. A quantitative assessment of the effect obtained from the optimization of prices for the manufactured products of Lux-K LLC and a comprehensive analysis of the impact of such optimization on the analytical indicators of the activity of this industrial firm was carried out. The object of research in the work is the confectionery industrial enterprise "Lux-K". In order to solve the tasks, the following methods were used: the method of comprehensive analysis - when analyzing pricing in Lux-K LLC; synthesis method - when substantiating the distribution of economic expenses of Lux-K LLC by types of its manufactured products when establishing the structure of the assortment and its prices; economic and mathematical modeling - when optimizing prices and quantitative volumes of production and sale of the main types of products manufactured by Lux-K LLC, and in addition, when justifying the feasibility of new types of manufactured products by Lux-K LLC; abstraction - when establishing the numerical value and content of the CPU of an industrial enterprise; deduction - when isolating the factors that determine the CPU of an industrial firm; induction - when evaluating the economic effect of optimizing prices and quantitative sales volumes of the manufactured products of Lux-K LLC and the impact of the specified optimization on the analytical indicators of its activity. Key words - enterprise, rationale, price, pricing policy, evaluation, products. References. 1. Kudlai, V. (2006). Actual problems of pricing at enterprises in modern conditions. Ukrainian society. No. 6. P. 73–80. 2. Break, P. G. (2017). Marketing pricing and its impact on product quality and competitiveness. Bulletin of NTU "Kharkiv Polytechnic Institute". No. 46 (1267). P. 18-23. 3. Emelyanov, A., Kurylo, O., Vysotskij, A. (2013). Structuring expenses of industrial enterprises in the evaluation process of its production and sales potential. Ekontechmod. An international quarterly journal. No. 4. P. 11-17.