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Fundamentals of Visual Communications
Major: Environment Design
Code of subject: 6.022.03.O.016
Credits: 4.00
Department: Department of visual design and art
Lecturer: Ruslan Halyshych, Philosopher Ph.D., Assistant Professor
Semester: 3 семестр
Mode of study: денна
Завдання: KOM 2. The ability to use various methods, including modern information technologies, for effective communication at the professional and social levels.
PRN3. Collect and analyze information to justify a design project, apply design theory and methodology, professional terminology (according to professional direction), the basics of scientific research.
PRN6. To be aware of the responsibility for the quality of the work performed, to ensure the performance of the task at a high professional level
PRN7. Analyze, stylize, interpret and transform objects to develop artistic and design solutions.
PRN17. Apply modern general and specialized software in professional activities (by specialization).
AiB3. The ability to take responsibility for the work performed, to make decisions independently, to achieve the set goal in compliance with the requirements of professional ethics. AiB4. The ability to popularize national and world cultural heritage, as well as to promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification.
Learning outcomes: . Know the main types and kinds of sign systems that provide visual communication in society; know the psychological incentives and motives of the target audience, which determine the nature of brands and their identifications; understand the functioning of basic models of sign and spatial systems of visual identification; regularities of step-by-step and methodical conducting of development of identification and navigation signs; be able to develop individual elements of the brand ripe and navigation signs; know the basics of stylistic search for identification and navigation signs depending on the specifics of the cultural and subject-spatial environment; be aware of the role of sign structures in mass culture and specific spatial environments natural or urban, for which identification and orientation.
Required prior and related subjects: History of Art, Architecture and Design Part 1;
Interactive design, Part 1;
Painting, drawing, sculpture, Part 1, 2;
Graphics and computer graphics;
Composition and Art of form in Design, Part 1, 2.
Summary of the subject: The lecture course and practical tasks on the basics of visual communication give an idea of the place and role of the designer in the development of a harmonious visual environment, and skills of design of sign systems, which provides quality communication between major social circles.
Опис: The course provides an extended study of theoretical and methodological approaches and concepts in the design of visual communications: defines them as a system: concepts, views, theoretical positions in the field of visual communications; determines the essence of the visual communicative phenomenon in the natural, urban, architectural and media space, appeals to the factor of creativity in project ideas - communication and artistic idea. The practical part of the course contains a series of tasks in which graphic signs are developed, the artistic and figurative solution of which is based on compositions based on geometrization of limited plane, which fit into elementary geometric shapes, color - on the basis of achromatic and simple polychrome combinations. Recommended topics: identification marks, graphic images, icons serving international festivals, exhibitions and fairs, competitions, airports, railway stations, shops, supermarkets, transport, children's institutions. Programs for computer raster and vector graphics are studied.
Assessment methods and criteria:
Throughout the semester, the student can score 100 points for admission to the theoretical course and for the visas of individual graphic workers (classroom and homework).
Критерії оцінювання результатів навчання: Theoretical course - 30% practical current employment - 20%; course graphical design, brand book with navigation signs - 50%.
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Kraft Z. Zashchitnaya marka. – Berlin, 1970. 2. Mentatov V. V. Obraz, znak, uslovnost'. – M.: Vysshaya shkola, 1980. 3. Mokshantsev. R. I. Psikhologiya reklamy. – Moskva, Novosibirsk, 2002. 4. Pobedin V. A. Znaki v graficheskom dizoyne. – Khar'kov: Ranok Vesta, 2001. 5. Utevs'ka F. I. Nevmirushchi znaki. – K.: Veselka , 1981. 6. Kotler. F. Osnovy marketinga. – M., 1992. 7. Verkman D. K. Tovarnyye znaki. Sozdaniye, psikhologiya, vospriyatiye. – M.: Progress, 1986. 8. Kotler. F. Osnovy marketinga. – M., 1992. 9. Kraft Z. Zashchitnaya marka. – Berlin, 1970. 10. Lavrent'yev A. N. Istoriya dizayna. Ucheb. posobiye dlya vuzov. — M.: GARDARIKI, 2007. 11. Lebedev A.N. Psikhologiya rossiyskoy reklamy: a nuzhen li reklamistu potrebitel'? Marketing i marketingovyye issledovaniya v Rossii, №1, 1996. 12. Lindsey P., Norman D. Pererabotka informatsii u cheloveka. M., Mir, 1974, - 550 s. 13. Manuylov M.A. Psikhologiya reklamy. M., Gostekhizdat, 1925, - 36 s. 14. Mentatov V. V. Obraz, znak, uslovnost'. – M.: Vysshaya shkola, 1980. 15. Mokshantsev. R. I. Psikhologiya reklamy. – Moskva, Novosibirsk, 2002. 16. Pobedin V. A. Znaki v graficheskom dizoyne. – Khar'kov: Ranok Vesta, 2001. 17. Utevs'ka F. I. Nevmirushchi znaki. – K.: Veselka , 1981.
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