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Logistic Systems
Major: Marketing
Code of subject: 7.075.01.E.028
Credits: 5.00
Department: Marketing and Logistics
Lecturer: Nataliya V. Chornopyska, PhD, Associate Professor of Economics
Semester: 2 семестр
Mode of study: денна
Завдання: The ability to solve complex tasks and problems in the field of marketing in professional activity or in the learning process, which involves conducting research and/or implementing innovations and is characterized by the uncertainty of conditions and requirements. Ability to make informed decisions. Ability to generate new ideas (creativity). Interpersonal skills. Ability to develop and manage projects. The ability to choose and apply effective means of managing marketing activities of a market entity at the level of an organization, division, group, network. The ability to develop and analyze the marketing strategy of a market entity and ways of its implementation, taking into account cross-functional relationships. The ability to carry out strategic, operational and current planning of logistics activities, to provide organizational support for logistics indicators. The ability to integrate criteria for the effectiveness of the market entity's activity in marketing and logistics dimensions.
Learning outcomes: To know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. Be able to develop a strategy and tactics of marketing activities, taking into account the cross-functional nature of its implementation. Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. Manage the marketing activities of the market entity, as well as its divisions, groups and networks, determine the criteria and indicators of its evaluation. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. Develop strategic, operational and current plans for logistics activities of the enterprise. Be able to demonstrate in-depth knowledge of methodological tools for evaluating marketing decisions, their impact on the financial performance of logistics activities of the enterprise and its market position. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. Responsibility for developing professional knowledge and practices, assessing strategic development of the team. Ability to further study that is largely autonomous and independent.
Required prior and related subjects: Social Responsibility of Business; Management of Innovative Development of Enterprises
Summary of the subject: It provides students with the formation of professional competencies at the intersection of marketing and logistics and practical skills of planning, development and justification of strategic and operational logistics solutions.
Опис: Methodological foundations of analysis and synthesis of logistics systems. The life cycle of logistics systems. Definition and harmonization capacities logistics system. Logistics infrastructure. Features organizing internal logistics systems. Supply chain and logistics network. Global logistics systems.
Assessment methods and criteria: Сurrent control (45 %): review of case studies, work during practical classes, laboratory work; final control (55%, examination): tests.
Критерії оцінювання результатів навчання: Methods of monitoring the student's knowledge and skills when studying the discipline include: 1. Current control of the student's work: assessment of student knowledge in practical classes (oral survey in practical classes, assessment of task performance and problem solving during class, assessment of participation in discussions, summarizing on issues considered at the practical session). 2. Examination control: assessment of students' knowledge on the exam, which includes a written and oral component. Written component: tasks of the 1st level - tests; the task of the 2nd level is to reveal the meaning of the concept, give a definition, establish its characteristic features; the 3rd level task is to solve problems. Oral component: oral survey
Порядок та критерії виставляння балів та оцінок: 100-88 points - certified with an “excellent” grade - High level: the student demonstrates an in-depth mastery of the conceptual and categorical apparatus of the discipline, systematic knowledge, skills and abilities of their practical application. The mastered knowledge, skills and abilities provide the ability to independently formulate goals and organize learning activities, search and find solutions in non-standard, atypical educational and professional situations. The applicant demonstrates the ability to make generalizations based on critical analysis of factual material, ideas, theories and concepts, to formulate conclusions based on them. His/her activity is based on interest and motivation for self-development, continuous professional development, independent research activities, implemented with the support and guidance of the teacher. 87-71 points - certified with a grade of “good” - Sufficient level: involves mastery of the conceptual and categorical apparatus of the discipline at an advanced level, conscious use of knowledge, skills and abilities to reveal the essence of the issue. Possession of a partially structured set of knowledge provides the ability to apply it in familiar educational and professional situations. Aware of the specifics of tasks and learning situations, the student demonstrates the ability to search for and choose their solution according to the given sample, to argue for the use of a particular method of solving the problem. Their activities are based on interest and motivation for self-development and continuous professional development. 70-50 points - certified with a grade of “satisfactory” - Satisfactory level: outlines the mastery of the conceptual and categorical apparatus of the discipline at the average level, partial awareness of educational and professional tasks, problems and situations, knowledge of ways to solve typical problems and tasks. The applicant demonstrates an average level of skills and abilities to apply knowledge in practice, and solving problems requires assistance, support from a model. The basis of learning activities is situational and heuristic, dominated by motives of duty, unconscious use of opportunities for self-development. 49-00 points - certified with a grade of “unsatisfactory” - Unsatisfactory level: indicates an elementary mastery of the conceptual and categorical apparatus of the discipline, a general understanding of the content of the educational material, partial use of knowledge, skills and abilities. The basis of learning activities is situational and pragmatic interest.
Recommended books: 1. Крикавський Є.В., Чорнописька Н.В. Логістичні системи. Навчальний посібник. –Львів: Видавництво НУ “Львівська політехніка”, 2019. – 288с.
2. Крикавський Є.В., Чухрай Н.І., Чорнописька Н.В. Логістика: компендіум і практикум. Навчальний посібник. – К., Кондор, 2008. – 340 с.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at: St. Karpinsky, 2/4, 1st floor, room 112 E-mail: nolimits@lpnu.ua Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration.
Академічна доброчесність: The policy regarding the academic integrity of participants in the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the university on June 20, 2017, protocol No. 35).
Logistic Systems (курсовий проєкт)
Major: Marketing
Code of subject: 7.075.01.E.030
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Nataliya V. Chornopyska, PhD, Associate Professor of Economics
Semester: 2 семестр
Mode of study: денна
Завдання: The ability to solve complex tasks and problems in the field of marketing in professional activity or in the learning process, which involves conducting research and/or implementing innovations and is characterized by the uncertainty of conditions and requirements. Ability to make informed decisions. Ability to generate new ideas (creativity). Interpersonal skills. Ability to develop and manage projects. Ability to conduct independent research and interpret their results in the field of marketing. The ability to choose and apply effective means of managing marketing activities of a market entity at the level of an organization, division, group, network. The ability to develop and analyze the marketing strategy of a market entity and ways of its implementation, taking into account cross-functional relationships. The ability to carry out strategic, operational and current planning of logistics activities, to provide organizational support for logistics indicators. The ability to integrate criteria for the effectiveness of the market entity's activity in marketing and logistics dimensions.
Learning outcomes: To know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. Be able to develop a strategy and tactics of marketing activities, taking into account the cross-functional nature of its implementation. Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. Manage the marketing activities of the market entity, as well as its divisions, groups and networks, determine the criteria and indicators of its evaluation. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. Develop strategic, operational and current plans for logistics activities of the enterprise. Be able to demonstrate in-depth knowledge of methodological tools for evaluating marketing decisions, their impact on the financial performance of logistics activities of the enterprise and its market position. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. Responsibility for developing professional knowledge and practices, assessing strategic development of the team. Ability to further study that is largely autonomous and independent.
Required prior and related subjects: Logistic Systems
Summary of the subject: justification of the optimal location of the distribution center; characteristics of the logistics system of the distribution center; description of business processes; calculation of the required areas; calculation of the main performance indicators of the distribution center.
Опис: Research logistics infrastructure and determine of localization of distribution center. Characteristics of the logistic system of distribution center. Calculate the total area of distribution centers. Calculating the number of service channels. Project distribution centers. Calculation of the need for transport to warehouse equipments. Calculation of key of key performens indicators of the distribution center. Conclusions and recommendations.
Assessment methods and criteria: Final control (100%, differentiated test)
Критерії оцінювання результатів навчання: Methods of monitoring the student's knowledge and skills when studying the discipline include: 1. execution of the project (ability to work with recommended literary sources, ability to apply theoretical provisions during design, make correct calculations, draw conclusions and develop recommendations) 2. presentation (report and answers to questions)
Порядок та критерії виставляння балів та оцінок: 100-88 points - certified with an “excellent” grade - High level: the student demonstrates an in-depth mastery of the conceptual and categorical apparatus of the discipline, systematic knowledge, skills and abilities of their practical application. The mastered knowledge, skills and abilities provide the ability to independently formulate goals and organize learning activities, search and find solutions in non-standard, atypical educational and professional situations. The applicant demonstrates the ability to make generalizations based on critical analysis of factual material, ideas, theories and concepts, to formulate conclusions based on them. His/her activity is based on interest and motivation for self-development, continuous professional development, independent research activities, implemented with the support and guidance of the teacher. 87-71 points - certified with a grade of “good” - Sufficient level: involves mastery of the conceptual and categorical apparatus of the discipline at an advanced level, conscious use of knowledge, skills and abilities to reveal the essence of the issue. Possession of a partially structured set of knowledge provides the ability to apply it in familiar educational and professional situations. Aware of the specifics of tasks and learning situations, the student demonstrates the ability to search for and choose their solution according to the given sample, to argue for the use of a particular method of solving the problem. Their activities are based on interest and motivation for self-development and continuous professional development. 70-50 points - certified with a grade of “satisfactory” - Satisfactory level: outlines the mastery of the conceptual and categorical apparatus of the discipline at the average level, partial awareness of educational and professional tasks, problems and situations, knowledge of ways to solve typical problems and tasks. The applicant demonstrates an average level of skills and abilities to apply knowledge in practice, and solving problems requires assistance, support from a model. The basis of learning activities is situational and heuristic, dominated by motives of duty, unconscious use of opportunities for self-development. 49-00 points - certified with a grade of “unsatisfactory” - Unsatisfactory level: indicates an elementary mastery of the conceptual and categorical apparatus of the discipline, a general understanding of the content of the educational material, partial use of knowledge, skills and abilities. The basis of learning activities is situational and pragmatic interest.
Recommended books: 1. Проектування дистрибуційного центру: Методичні вказівки до виконання курсового проекту для студентів спеціальності 075 «Маркетинг» / Укл. Н.В. Чорнописька. – Львів: Видавництво Національного університету «Львівська політехніка», 2017. – 28 с.
2. Крикавський Є.В., Чухрай Н.І., Чорнописька Н.В. Логістика: компендіум і практикум. Навчальний посібник. – К., Кондор, 2008. – 340 с.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at: St. Karpinsky, 2/4, 1st floor, room 112 E-mail: nolimits@lpnu.ua Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration.
Академічна доброчесність: The policy regarding the academic integrity of participants in the educational process is forking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the med on the basis of compliance with the principles of academic integrity, tauniversity on June 20, 2017, protocol No. 35).