Information Marketing and Management

Major: Artificial Intelligence
Code of subject: 7.122.04.O.007
Credits: 3.00
Department: Artificial Intelligence Systems
Lecturer: Gaiduchok O.V.
Semester: 1 семестр
Mode of study: денна
Learning outcomes: After studying the discipline, students should know: the basics of e-marketing as an element of digital business; e-marketing complex as a set of 4 basic elements: product, price, distribution channel and promotion; basic aspects of doing digital business; principles, structure and process of development of marketing information system; information and communication technologies for the collection, storage and output of data obtained from various sources of information for marketing decisions; markets of information resources and features of their use for solving marketing problems; basics of marketing activity in the e-market; be able to: conduct structured marketing research; to use modern information technologies to solving marketing problems; analyse, evaluate and use quantitative and qualitative indicators of different market segments, make appropriate recommendations that will help to make the right marketing decisions in appropriate situations; to make decisions in the areas of complex electronic marketing; apply knowledge and understanding of the information obtained to develop and (or) use appropriate data collection systems to formulate the marketing knowledge required for decision making; to develop and implement appropriate information systems for monitoring and (or) the progress of marketing based on the effective use of information received from various sources, including internal and external data; to recommend the improvement of information systems in order to perform certain tasks at the appropriate moment.
Required prior and related subjects: Pre-requisites: System analysis Documentation of software Teamwork and presentation skills Algorithmization and programming p.1 Algorithmization and programming part 2 Object-Oriented Programming Computer systems and networks Organization of the Database of Data and Knowledge Operating Systems Web Technology and Web Design IT Project Management
Summary of the subject: Studying of marketing information systems, methodology of their designing, as well as acquaintance of students with modern information technologies used by managers and marketers in their activity.
Assessment methods and criteria: laboratory works - 40 written component - 50 oral component – 10
Recommended books: Vovk O.B., Gaiduchok O.V. E-marketing and management: Methodical work is an electronic educational-methodical complex for students of specialty 122 "Computer sciences and information technologies" [Electronic resource]. - Access mode: http://vns.lpnu.ua/course/view.php?id=8432 James O'Brien. Management Information Systems, 10th ed. Publisher: C101 (2012). 2013. ISBN: 978-8131719497 Чмырь И.А. Інформаційний менеджмент і маркетинг. 2018. 105 стр. Бердышев, С. Н. Информационный маркетинг: практическое пособие / С. Н. Бердышев. – Москва: Дашков и К°, 2009. – 214 с. Информационный менеджмент. В 8 ч. Информационное обеспечение и Интернет маркетинг: учеб.-метод. комплекс / В.А. Вишняков, А.П. Ковалев, С.Г. Щербакова; Минский институт управления.–Мн.: Изд-во МИУ, 2006. – 392 с. Гринберг, Пол. CRM со скоростью света: привлечение и удержание клиентов в реальном времени через Интернет: перевод с английского / Пол Гринберг. – Санкт-Петербург. – Москва: Символ-Плюс, 2007. – 526 с.