Strategic Analysis

Major: Accounting and Taxation
Code of subject: 7.071.01.E.025
Credits: 5.00
Department: Accounting and Analysis
Lecturer: Associate Professor, Koval Zoriana Ostapivna
Semester: 2 семестр
Mode of study: денна
Learning outcomes: - specialized conceptual knowledge acquired in the process of learning and / or professional activity at the level of the latest achievements, which are the basis for original thinking and innovation, in particular in the context of research work; - solving complex tasks and problems that require updating and integrating knowledge, often in conditions of incomplete / insufficient information and conflicting requirements for research and / or innovation; - clear and unambiguous communication of own conclusions, as well as knowledge and explanations that substantiate them, to specialists and non-specialists, in particular to students. - decision-making in difficult and unpredictable conditions, which requires the application of new approaches and forecasting;
Required prior and related subjects: Prerequisites: State financial control Co-requisites: Information systems and technologies in accounting, analysis and audit
Summary of the subject: Strategic analysis and its place in enterprise management. Strategic analysis of the enterprise environment as a basis for developing a common strategy. Strategic analysis of the market potential in the formation of the company's business strategy. Methods of analysis of the competitiveness of enterprises. Classification and economic evaluation of production units of the enterprise. Strategic analysis of the company's economic potential and the efficiency of its use. Analysis of the results of the enterprise activity. Strategic analysis and feasibility study of industrial strategy of the enterprise. Strategic analysis and feasibility study of financial strategy of the enterprise. Strategic analysis and feasibility study of the investment strategy of the enterprise.
Assessment methods and criteria: • current control (30%): oral interviews and performance computational tasks at workshops, defense of writing control work. • final control (70%, test): written test (70%).
Recommended books: 1. Стратегічний аналіз : навч. посіб. / Т. М. Ковальчук ; Чернів. нац. ун-т ім. Юрія Федьковича. - Чернівці : Рута, 2015. - 423 с. 2. Стратегічний аналіз : навч. посіб. / Кочетков О. В. та ін. / за ред. проф. О. В. Кочеткова. - 3-тє вид., випр. - Київ : Кондор, 2017. - 411 с. 3. Стратегічний аналіз : навч. посіб. / Н. В. Чебанова, Л. Є. Ревуцька ; Укр. держ. ун-т залізн. трансп. - Харків : УкрДУЗТ, 2016. - 294 с. 4. Кіндрацька Г.І. Стратегічний менеджмент: навч. посіб. / Г.І.Кіндрацька.– 2-ге вид., перероб і доповн. – Київ: Знання, 2010. – 406 с. 5. Гордієнко П.Л. Стратегічний аналіз: навч. посіб. / П.Л. Гордієнко, Л.Г. Дідковська, Н.В. Яшкіна. – 3-е вид., переробл. і доповн. – К. : Алтера, 2011. – 518 с.