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Technology of E-Commerce and Internet Marketing
Major: Information Systems and Technologies
Code of subject: 7.126.01.E.020
Credits: 5.00
Department: Information Systems and Networks
Lecturer: Ph.D., Associate Professor Vysotska Victoria Anatolijivna
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To model design and processing system of information resources for electronic commerce. Implement methods of online marketing for e-commerce systems. To apply methods of mathematical linguistics technologies to implement online marketing. Pick up best practices of online marketing for technical analysis, content analysis, optimization and promotion of information resources of e-commerce.
Required prior and related subjects: • Cross-Platform Programming and Cloud Services
• Database and Knowledge base Organization,
• Object-Oriented Programming,
• Web programming,
• Web-technologies and web-design,
• Methodology of information systems development,
• Software platforms Distributed Systems,
• Warehouses and space data,
• Programming Technologies Distributed Systems,
• IT data processing,
• Technology IT project management,
• Computer Networks,
• Computer Linguistics,
• Technology of Information Resources Integration,
• Ontological Engineering,
• Machine Translation Systems and Automatic Summarization,
• Ontology Description Languages
Summary of the subject: Information technology for the construction and implementation of e-commerce and Internet marketing.
Investigation of Internet technologies for building service-oriented intelligent processing of information resources.
The technology in content management systems, intelligent processing of information resources.
Ontology as a core knowledge base of intelligent systems.
Design of automated synthesis ontology.
The analysis of the processing of information resources.
Methods of processing information resources in electronic commerce and Internet marketing.
The project is developing intelligent processing of information resources.
Assessment methods and criteria: • Current control (45%): written reports on laboratory work, settlement and graphic work, independent work, oral examination;
• Final control (55% of exam): in written, verbally.
Recommended books: 1. Литвин В.В. Методи та засоби опрацювання інформаційних ресурсів на основі онтологій: монографія / В.В. Литвин, В.А. Висоцька, Д.Г. Досин. – Львів: ЛА «Піраміда», 2016. – 404 с.
2. Methods based on ontologies for information resources processing : Monograph / [Vasyl Lytvyn, Victoria Vysotska, Lyubomyr Chyrun, Dmytro Dosyn] // LAP Lambert Academic Publishing. Saarbrucken, Germany. - ISBN-13: 978-3-659-89905-8, ISBN-10: 3659899054, EAN: 9783659899058. - 2016. - 324 с. - Access mode: https://www.lap-publishing.com/catalog/details/store/gb/book/978-3-659-89905-8/methods-based-on-ontologies-for-information-resources-processing?locale=gb.
3. Берко А.Ю. Системи електронної контент-комерції. Монографія / А.Ю. Берко, В.А. Висоцька, В.В. Пасічник // Видавництво національного університету “Львівська політехніка”. – Львів 2009. – 612 с.