Technology of E-Commerce and Internet Marketing

Major: Information Systems and Technologies
Code of subject: 7.126.01.E.020
Credits: 5.00
Department: Information Systems and Networks
Lecturer: Ph.D., Associate Professor Vysotska Victoria Anatolijivna
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To model design and processing system of information resources for electronic commerce. Implement methods of online marketing for e-commerce systems. To apply methods of mathematical linguistics technologies to implement online marketing. Pick up best practices of online marketing for technical analysis, content analysis, optimization and promotion of information resources of e-commerce.
Required prior and related subjects: • Cross-Platform Programming and Cloud Services • Database and Knowledge base Organization, • Object-Oriented Programming, • Web programming, • Web-technologies and web-design, • Methodology of information systems development, • Software platforms Distributed Systems, • Warehouses and space data, • Programming Technologies Distributed Systems, • IT data processing, • Technology IT project management, • Computer Networks, • Computer Linguistics, • Technology of Information Resources Integration, • Ontological Engineering, • Machine Translation Systems and Automatic Summarization, • Ontology Description Languages
Summary of the subject: Information technology for the construction and implementation of e-commerce and Internet marketing. Investigation of Internet technologies for building service-oriented intelligent processing of information resources. The technology in content management systems, intelligent processing of information resources. Ontology as a core knowledge base of intelligent systems. Design of automated synthesis ontology. The analysis of the processing of information resources. Methods of processing information resources in electronic commerce and Internet marketing. The project is developing intelligent processing of information resources.
Assessment methods and criteria: • Current control (45%): written reports on laboratory work, settlement and graphic work, independent work, oral examination; • Final control (55% of exam): in written, verbally.
Порядок та критерії виставляння балів та оцінок: 100-88 points - certified with an “excellent” grade - High level: the student demonstrates an in-depth mastery of the conceptual and categorical apparatus of the discipline, systematic knowledge, skills and abilities of their practical application. The mastered knowledge, skills and abilities provide the ability to independently formulate goals and organize learning activities, search and find solutions in non-standard, atypical educational and professional situations. The applicant demonstrates the ability to make generalizations based on critical analysis of factual material, ideas, theories and concepts, to formulate conclusions based on them. His/her activity is based on interest and motivation for self-development, continuous professional development, independent research activities, implemented with the support and guidance of the teacher. 87-71 points - certified with a grade of “good” - Sufficient level: involves mastery of the conceptual and categorical apparatus of the discipline at an advanced level, conscious use of knowledge, skills and abilities to reveal the essence of the issue. Possession of a partially structured set of knowledge provides the ability to apply it in familiar educational and professional situations. Aware of the specifics of tasks and learning situations, the student demonstrates the ability to search for and choose their solution according to the given sample, to argue for the use of a particular method of solving the problem. Their activities are based on interest and motivation for self-development and continuous professional development. 70-50 points - certified with a grade of “satisfactory” - Satisfactory level: outlines the mastery of the conceptual and categorical apparatus of the discipline at the average level, partial awareness of educational and professional tasks, problems and situations, knowledge of ways to solve typical problems and tasks. The applicant demonstrates an average level of skills and abilities to apply knowledge in practice, and solving problems requires assistance, support from a model. The basis of learning activities is situational and heuristic, dominated by motives of duty, unconscious use of opportunities for self-development. 49-00 points - certified with a grade of “unsatisfactory” - Unsatisfactory level: indicates an elementary mastery of the conceptual and categorical apparatus of the discipline, a general understanding of the content of the educational material, partial use of knowledge, skills and abilities. The basis of learning activities is situational and pragmatic interest.
Recommended books: 1. Литвин В.В. Методи та засоби опрацювання інформаційних ресурсів на основі онтологій: монографія / В.В. Литвин, В.А. Висоцька, Д.Г. Досин. – Львів: ЛА «Піраміда», 2016. – 404 с. 2. Methods based on ontologies for information resources processing : Monograph / [Vasyl Lytvyn, Victoria Vysotska, Lyubomyr Chyrun, Dmytro Dosyn] // LAP Lambert Academic Publishing. Saarbrucken, Germany. - ISBN-13: 978-3-659-89905-8, ISBN-10: 3659899054, EAN: 9783659899058. - 2016. - 324 с. - Access mode: https://www.lap-publishing.com/catalog/details/store/gb/book/978-3-659-89905-8/methods-based-on-ontologies-for-information-resources-processing?locale=gb. 3. Берко А.Ю. Системи електронної контент-комерції. Монографія / А.Ю. Берко, В.А. Висоцька, В.В. Пасічник // Видавництво національного університету “Львівська політехніка”. – Львів 2009. – 612 с.