Home/ Majors directory/Business, Trade and Exchange Activities/Business Models of the Internet Trade Enterprises
Business Models of the Internet Trade Enterprises
Major: Business, Trade and Exchange Activities
Code of subject: 7.076.01.E.023
Credits: 5.00
Department: Ecological Politics and Environment Protection Management
Lecturer: PhD, Associate Professor Roman Rusyn-Hrynyk
Semester: 2 семестр
Mode of study: денна
Завдання: The study of an educational discipline involves the formation of competencies in students of education:
professionals:
The ability to determine the optimal business model of an Internet trade enterprise in accordance with the main subjects of interaction and to apply its functionality for conducting business operations on the Internet.
Learning outcomes: As a result of the study of the academic discipline, the student must be able to demonstrate the following learning outcomes:
Specialized conceptual knowledge acquired in the process of study and/or professional activity at the level of the latest achievements, which is the basis for original thinking and innovative activity, in particular in the context of research work.
Critical understanding of problems in education and/or professional activity and at the border of subject areas.
Solving complex problems that require updating and integrating knowledge, often in the face of incomplete/insufficient information and conflicting requirements.
Conducting research and/or innovative activities.
Clear and unambiguous presentation of one's own conclusions, as well as the knowledge and explanations that justify them, to specialists and non-specialists, in particular to people who are studying.
Decision-making in complex and unpredictable conditions, which requires the use of new approaches and forecasting.
Responsibility for the development of professional knowledge and practices, assessment of the team's strategic development.
Required prior and related subjects: Commercial risk management
Methods and models for optimizing the transfer flows of a trade organization
Strategy and tactics of behavior in commodity markets
Summary of the subject: The discipline covers theoretical and practical aspects of building, analyzing and implementing business models in the field of Internet trade. Students will gain knowledge about the main types of business models, their structural elements and mechanisms of adaptation to market changes. Special attention is paid to e-commerce strategies, resource management, business process optimization, and digital marketing. The discipline provides the necessary tools to understand and use Internet commerce as a key element of the modern economy.
Опис: Topic 1. Innovative business models and strategies for the development of Internet trade.
Topic 2. Concept and key characteristics of the B2C model in the conditions of modern Internet trade.
Topic 3. The essence and characteristics of the Business-to-Business (B2B) model: a strategic approach.
Topic 4. G2B and B2G models: modern mechanisms of interaction between business and government in the digital age.
Topic 5. Digital interaction between citizens and government (G2C/C2G): new models and challenges in the e-government era.
Topic 6. Concept and evolution of the Consumer-to-Consumer (C2C) model: analysis of efficiency and challenges in the digital economy.
Topic 7. Innovative C2C platforms: impact on business models and consumer behavior in the digital economy.
Assessment methods and criteria: Assessment of the knowledge of students in the academic discipline is carried out on a 100-point scale based on the results of current and semester tests.
Current control (40%) is carried out during laboratory classes and is aimed at checking the level of assimilation of educational material by students of the discipline: performance and defense of laboratory work.
Semester control (60%) is conducted for the purpose of evaluating the final study results and includes semester control in the form of a written semester exam: written component in test form (50%); oral component (10%).
Критерії оцінювання результатів навчання: Assessment of knowledge during laboratory tasks is carried out according to the following methodology: laboratory classes - 30 points. For each laboratory work, and there are five of them, 6 points are allocated for each. Assessment of knowledge during laboratory tasks is carried out according to the following methodology:
5-6 points when the student performed the laboratory work completely correctly according to the methodical recommendations and skillfully answered additional questions related to the performance of the laboratory work.
4 points when the student performed the laboratory work completely correctly according to methodological recommendations, but gave partially incorrect answers to additional questions.
3 points, when the student partially correctly completed the laboratory work according to methodological recommendations, gave superficial answers to additional questions.
1-2 points, when the student minimally performed laboratory work according to methodological recommendations, gave incorrect answers to additional questions.
0 - points when the student did not complete the laboratory work.
DESCRIBE THE EVALUATION OF PRACTICAL WORKS:
1.5 points - the work is completed without any errors, with a clear logic and structure, all tasks are fully disclosed, the answers are deep and detailed, additional sources or theoretical knowledge are used that demonstrate a high level of understanding of the material, there is independent analysis and argumentation that shows critical thinking .
1 point: - work almost without errors, minor errors or inaccuracies that do not affect the overall quality, the main tasks are completely completed, but there is no in-depth analysis or additional sources, the answers are clear and logical, but some minor gaps in the argumentation are possible.
0.5 points: - the work contains several insignificant errors or inaccuracies in the performance of tasks, the tasks are partially disclosed or not sufficiently detailed, the answers are logical, but not always reasoned or not sufficiently developed, there is no independent analysis or use of additional materials.
0 - points: there is no work.
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: Educational and methodological support
1. Educational and methodological complex on the discipline "Business models of Internet trade enterprises" https://vns.lpnu.ua/course/view.php?id=15146
2. Methodological guidelines for conducting laboratory work in the discipline "Business models of Internet trade enterprises" for students of the "Master's" educational level, specializing in "Internet trade". Inc.: Rusyn-Hrynyk R.R. – Lviv: Lviv Polytechnic University Publishing House, 2023. – 24 p.
3. Methodological guidelines for conducting practical classes in the discipline "Business models of Internet trade enterprises" for students of the "Master's" educational level, specializing in "Internet trade". Inc.: Rusyn-Hrynyk R.R. – Lviv: Lviv Polytechnic University Publishing House, 2023. – 24 p.
4. Methodological guidelines for conducting independent classes in the discipline "Business models of Internet trade enterprises" for students of the "master's" educational level, specializing in "Internet trade". Inc.: Rusyn-Hrynyk R.R. – Lviv: Lviv Polytechnic University Publishing House, 2023. – 16 p.
Basic
1. Electronic commerce: a summary of lectures / G.R. Kis. Ivano-Frankivsk: IFNTUNG. 2020. 109 p.
2. Vilkova E. (2018). Case example: "Alibaba: Jack Ma's strategic challenges and solutions." Study simply. URL: https://prostoucheba.ru/keis-alibabadzhek-ma.
3. Electronic commerce: a course of lectures. O.I. Lysak, L.O. Andreeva., V.M. Tebenko - Melitopol: Lux, 2020. - 225 p.
4. Kraus K., Kraus N., Manzhura O. (2019). Newest digital technology in management of national economic system. Advances in Economics, Business and Management Research, vol. 95. URL: https://www.atlantispress.com/proceedings/smtesm-19/125917609.
5. Kraus K., Kraus N., Manzhura O. (2021). Digitalization of Business Processes of Enterprises of the Ecosystem of Industry 4.0: Virtual-Real Aspect of Economic Growth Reserves. WSEAS Transactions on Business and Economics, Vol. 18, Art. #57. 569-580. URL: https://www.wseas.org/multimedia/journals/economics/2021/b165107-021(2021).pdf. DOI: 10.37394/23207.2021.18.57
6. Global E-Commerce Industry 2021-2024. URL: https://www.reportlinker.com/reportsummary/E-Commerce/160142/Global-E-Commerce-Industry.html.
7. Teaching Guidelines For Digital Entrepreneurship, eds. Kateryna Kraus, Nataliia Kraus, Olena Shtepa, Cracow University of Economics, Kiev-Cracow 2021, 71 p. ISBN: 978-83-959463-6-3. (https://ted.uek.krakow.pl/output-1-teachingguidelines/)
Auxiliary
1. Kucher L. Yu., Rusyn-hrynyk R. R., Hovda D. O. Commercial entrepreneurship as a specific environment for the development of information systems // Kyiv Economic Scientific Journal. – 2023. – No. 3. – P. 62–68.
2. Kucher L. Yu., Rusyn-hrynyk R. R., Parasyuk O. V. The essence and types of retail as a medium for the development of e-commerce [Electronic resource] // Effective economy. – 2023. – No. 11.
3. Rusyn-Grynyk R.R., Hrynovets* M.V., Borsuk* O.O., Ftemov E.Yu., Kruglov S.V. The essence and types of enterprise information support // SWorldJournal. - 2023. - Iss. 22, pt. 3. – pp. 7–15.
4. Rusyn-Grynyk R.R., Yavorskyi* S.V., Faldina*** V.V. Theoretical aspects of choosing electronic commerce technologies // State and Regions. Series: Economy and entrepreneurship. – 2021. – No. 6 (123). – pp. 87–90.
5. Knyaz S. V., Rusyn-hrynyk R. R., Tymnyak Z. S. Identification of competitive advantages of business structures by the method of expert evaluations // Scientific notes of the Lviv University of Business and Law. The series is economical. Legal series. – 2020. – Issue 25. – pp. 48–53.
6. Knyaz S. V., Georgiadi N. G., Pavlenko*** O. P., Rusyn-hrynyk R. R. Rationalization of integrated enterprise management systems // Law and science. – 2019. – No. 1/2. – pp. 23–29.
7. Marusei T. V. The main trends in the development of the e-commerce market in Ukraine // Economy and society. – 2018. – P. 111-115.
8. Androschuk G. COVID-19: impact on electronic commerce. URL: https://uz.ligazakon.ua/ua/magazine_ article/EA013716.2/
Information resources
1. Electronic commerce in Ukraine: competitive imbalance and tax challenges (2018). URL: http://reforms.in.ua/news/elektronna-komerciya-v-ukrayinikonkurentnyy-dysbalans-i-podatkovi-vyklyky.
2. On electronic digital signature: Law of Ukraine dated May 22, 2003 No. 852-IV.
3. On electronic documents and electronic document circulation: Law of Ukraine dated May 22, 2003 No. 851-IV.
4. On electronic commerce: Draft Law dated 06.17.2013 No. 2306a.
5. On payment systems and money transfer in Ukraine: Law of Ukraine dated April 5, 2001 No. 2346-ІІІ www.zakon.rada.gov.ua.
6. TOP e-commerce trends in 2020. 2020. URL: https://psm7.com/uk/e-commerce/top-trendovelektronnoj-kommercii-v-2020-godu.html
7. To hear Ukrainian business in the conditions of the pandemic. URL: https://www.ua.undp.org/content/ukraine/uk/home/blog/2020/get-ukrainian-business-heard-during-the-covid-crisis.html.
8. E-commerce market 2022: trends, tools and needs of online shoppers. URL: https://blog.liga.net/user/astorozhuk/article/42890.
9. Electronic commerce-2022: what Ukrainian companies should pay attention to. URL: https://interfax.com.ua/new
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