Information Marketing and Management

Major: Computer Control Systems for Moving Objects (Automobile Transport)
Code of subject: 7.122.07.O.006
Credits: 3.00
Department: Computerized Automatic Systems
Lecturer: Vlakh-Vyhrynovska H.I, Ph.D.
Semester: 1 семестр
Mode of study: денна
Learning outcomes: As a result of studying the academic discipline, the applicant for education should be able to demonstrate the following learning outcomes: • know and be able to apply the methodology of scenario analysis in the tasks of information management and marketing • know and be able to apply the methods of system analysis, methods of mathematical and information modeling for building and researching models of objects and informatization processes in management. • be able to form theoretical and practical solutions in the management and marketing of information; • be able to use the knowledge and skills of data collection, modeling of relevant resources and systems in the analysis of the competitiveness of the institution.
Required prior and related subjects: 1. System analysis. 2. Business analysis and development of technological products.
Summary of the subject: To achieve this content of the discipline involves the study of relevant topics on terminology and the main areas used in the theory and practice of information activities in the organization; the nature of information, its types, properties and general structure; structure and functions of information (communicative) management in the organization; information marketing; information support of management in the organization; information support of the innovation process in the organization, etc.
Assessment methods and criteria: • Current control (30%): written reports on laboratory work, oral examination; • Final control (70% of exam): in written, verbally.
Recommended books: 1. Інформаційні системи в економіці /За ред. В. С. Пономаренка. — К.: Академія, 2002. — 542 с. 2. Вовчак І. С. Інформаційні системи та комп’ютерна техніка в менеджменті: Навч. посібник — Тернопіль: Карт-бланш, 2002. — 354 с. 3. Вовчак І. С. Інформаційні системи та комп’ютерна техніка в менеджменті: Навч. посібник. Тернопіль: Карт-бланш, 2002. 354 с. 4. Жежнич П. І. Технології інформаційного менеджменту : навч. посіб. Л. : Вид-во Львів. політехніки, 2010. 260 с. 5. Знахур С. В. Інформаційний менеджмент та маркетинг : конспект лекцій. Харків : Вид. ХНЕУ, 2009. 132 с. 6. Палеха Ю.І., Горбань Ю.І. Інформаційний бізнес : підручник. К.: Вид-во Ліра-К. 2015. 492 с. 7. Палеха Ю.І., Палеха О.Ю. Маркетинг інформаційних продуктів і послуг : навч. посіб. К. : Вид-во Ліра-К: 2013. 478 с.