Strategic Management

Major: Logistics
Code of subject: 7.073.07.O.004
Credits: 4.00
Department: Foreign Trade and Customs
Lecturer: Ph.D., Associate professor Petryshyn N.Ya.
Semester: 1 семестр
Mode of study: денна
Мета вивчення дисципліни: The purpose of studying the discipline is: studying the basics of the theory and methodology of strategic management of organizational resources; study of theoretical concepts of strategic management, methodology and methods of development and implementation of organizational strategies; mastering the modern theoretical foundations of strategic management and practical skills of making strategic decisions in the process of managing the activities and development of enterprises.
Завдання: integral competence: the ability to solve complex tasks and problems in the field of management or in the learning process, which involve conducting research and/or carrying out innovations under uncertainty of conditions and requirements. general competences: GC1. Ability to conduct research at an appropriate level. GC3. Skills in using information and communication technologies. GC6. Ability to generate new ideas (creativity). professional competences: PC1. Ability to choose and use management concepts, methods and tools, including in accordance with defined goals and international standards. PC2. The ability to establish values, vision, mission, goals and criteria by which the organization determines further directions of development, to develop and implement appropriate strategies and plans. PC9. Ability to analyze and structure organizational problems, make effective management decisions and ensure their implementation
Learning outcomes: 1. PLO 1. Critically consider, select and use the necessary scientific, methodical and analytical tools for management in unpredictable conditions; 2. PLO 2. Identify problems in the organization and justify the methods of solving them; 3. PLO 5. Plan the activities of the organization in strategic and tactical sections; 4. PLO 6. Have the skills to make, substantiate and ensure the implementation of management decisions in unpredictable conditions, taking into account the requirements of current legislation, ethical considerations and social responsibility;
Required prior and related subjects: Previous academic disciplines: Management Associated and following academic disciplines: Project management. Financial management.
Summary of the subject: The essence, features and stages of development of strategic management. Mission and goals of the organization. Analysis of the internal and external environment of the enterprise. Strategic alternatives. Portfolio analysis of the enterprise. Implementation of organization strategies. Strategic control and implementation of strategy taking into account risk. The modern tools of strategic analysis.
Опис: Topic 1. The essence, features and stages of development of strategic management. The essence and importance of strategic management. Functions of strategic management. The difference between strategic management and strategic planning. Principles of strategic management. Features and opportunities, myths and illusions about strategic management. Development of strategic management. Models of strategic planning. The essence of strategy and its types. Topic 2. Mission and goals of the organization. The mission of the organization: essence and meaning, problems of formation. Goals of the organization: essence and classification, requirements for formation. Tree of goals. Topic 3. Analysis of the internal and external environment of the enterprise. Analysis of factors affecting the external environment of the enterprise. Methods of analyzing the internal and external environment of the enterprise. Topic 4. Strategic alternatives. Approaches to the development of strategic alternatives. Strategic positioning. Organization development strategies. M. Porter's basic competitive strategies. Merger strategies. Horizontal and vertical integration. Development strategies of I. Ansoff. F. Kotler's development strategies. Strategic maps. Strategies for entering foreign markets. International strategies. Topic 5. Portfolio analysis of the enterprise. Formation of strategic economic zones. Matrix of the Boston Consulting Group (BCG). Portfolio analysis according to the McKinsey method ("attractiveness-competitiveness" matrix). ADL/LC model. PIMS strategic analysis model. Topic 6. Implementation of organizational strategies. Implementation of strategies on the basis of change management. Types and types of changes in the organization. Resistance to change. Development of elements of the implementation of the company's strategy. Motivation to implement the strategy. Development of tactics and policy. Topic 7. Strategic control and implementation of the strategy taking into account the risk. Formation of a system of strategic control and monitoring. Formation and implementation of organizational strategies in conditions of risk. Topic 8. The modern tools of strategic analysis. Strategic analysis in enterprise management. The latest strategic analysis tools: VMOST, SOAR, Maturity Models, Root Cause Analysis, scenario planning, design thinking, social network analysis, Value Proposition Canvas, 4 corners of M. Porter's analysis, Early warning systems, War games.
Assessment methods and criteria: Current and examination control. Knowledge assessment methods: selective oral survey; performance and protection of laboratory and control works, test control
Критерії оцінювання результатів навчання: - current control (40%): labs (35%), oral express examination (5%); - examination control (60%, exam): writing (45%), oral examination (15%).
Порядок та критерії виставляння балів та оцінок: 100-88 points - certified with an “excellent” grade - High level: the student demonstrates an in-depth mastery of the conceptual and categorical apparatus of the discipline, systematic knowledge, skills and abilities of their practical application. The mastered knowledge, skills and abilities provide the ability to independently formulate goals and organize learning activities, search and find solutions in non-standard, atypical educational and professional situations. The applicant demonstrates the ability to make generalizations based on critical analysis of factual material, ideas, theories and concepts, to formulate conclusions based on them. His/her activity is based on interest and motivation for self-development, continuous professional development, independent research activities, implemented with the support and guidance of the teacher. 87-71 points - certified with a grade of “good” - Sufficient level: involves mastery of the conceptual and categorical apparatus of the discipline at an advanced level, conscious use of knowledge, skills and abilities to reveal the essence of the issue. Possession of a partially structured set of knowledge provides the ability to apply it in familiar educational and professional situations. Aware of the specifics of tasks and learning situations, the student demonstrates the ability to search for and choose their solution according to the given sample, to argue for the use of a particular method of solving the problem. Their activities are based on interest and motivation for self-development and continuous professional development. 70-50 points - certified with a grade of “satisfactory” - Satisfactory level: outlines the mastery of the conceptual and categorical apparatus of the discipline at the average level, partial awareness of educational and professional tasks, problems and situations, knowledge of ways to solve typical problems and tasks. The applicant demonstrates an average level of skills and abilities to apply knowledge in practice, and solving problems requires assistance, support from a model. The basis of learning activities is situational and heuristic, dominated by motives of duty, unconscious use of opportunities for self-development. 49-00 points - certified with a grade of “unsatisfactory” - Unsatisfactory level: indicates an elementary mastery of the conceptual and categorical apparatus of the discipline, a general understanding of the content of the educational material, partial use of knowledge, skills and abilities. The basis of learning activities is situational and pragmatic interest.
Recommended books: 1. Подольчак Н.Ю. Стратегічний менеджмент : навч. посібн. / Н.Ю. Подольчак. – Львів : Видавництво Львівської політехніки, 2016. – 424 с. 2. Ігнатьєва І. А. Стратегічний менеджмент : підручник. Київ: Каравела, 2018. 480 с. 3. Сумець О. М. Стратегічний менеджмент : підручник / О. М. Сумець ; МВС України, Харків. нац. ун-т внутр. справ, Кременч. льот. коледж. – Харків : ХНУВС, 2021. – 208 с. 4. Шевченко Л. С. Стратегічний інноваційний менеджмент: навч. посіб. Харків: Нац. юрид. ун-т імені Ярослава Мудрого. – 2019. – 155 с. 5. Стратегічний менеджмент : навч. посібн. / Г.І. Кіндрацька. – 2-ге вид., перероб. І доповн. – Львів : Видавництво Львівської політехніки. – 2010. – 406 с.