Economic-Mathematical Methods and Models

Major: Accounting and Taxation
Code of subject: 6.071.00.O.055
Credits: 4.00
Department: Marketing and Logistics
Lecturer: Viktoriia V. Kuziak, PhD. Associate professor
Semester: 4 семестр
Mode of study: денна
Learning outcomes: 1) apply the acquired theoretical knowledge to solve practical problems in the field of marketing; 2) assess the risks of marketing activities, establish the level of uncertainty of the marketing environment when making management decisions; 3) perform functional duties in the group, offer sound marketing solutions; 4) act socially responsibly and socially consciously on the basis of ethical principles of marketing, respect for cultural diversity and values ??of civil society with respect for individual rights and freedoms; 5) manage sales in the field of goods and services, promote the brand on the Internet, use the capabilities and tools of new information technologies to improve the efficiency of sales efforts of the enterprise; 6) plan and form long-term relationships with the customer using a set of indicators of interaction with him, produced by the CRM-system; 7) reporting to specialists and non-specialists information, ideas, problems, solutions and personal experience in the field of professional activity; 8) responsibility for professional development of individuals and / or groups of individuals; 9) the ability to further study with a high level of autonomy
Required prior and related subjects: • Prerequisites: Statistics; • Co-requisites: IT in marketing.
Summary of the subject: Conceptual aspects of mathematical modeling in economics. Principles of econometric models. Linear multiple regression model. Generalized econometric models. Dynamic econometric models. Optimization of economic and mathematical models. Linear programming problems and methods of their solution. Integer programming. Non-linear optimization models of economic systems. Analysis and management of risk in the economics
Assessment methods and criteria: • Current control (40%): accomplishment and defence of laboratory work; • Final assessment (60%): exam, written (55%) and oral components (5%).
Recommended books: • Вітлінський В. В., Терещенко Т. О., Савіна С. С. Економіко-математичні методи та моделі: оптимізація: навч. посібник. Київ, 2016. 303 с. • Економіко-математичне моделювання: Навч. посібник / За ред. О. Т. Іващука. – Тернопіль: ТНЕУ «Економічна думка», 2008. – 704 с. • Економіко-математичне моделювання: Навч. посібник / [Р.В. Фещур, В.П. Кічор, І.Я. Олексів та ін.]. – Львів: Бухгалтерський центр «Ажур», 2010. - 340 с. • Економіко-математичні методи та моделі: Навч. посібник. / За заг. ред. В.М. Мацкул - Одеса: ОНЕУ, 2018.- 404 с. • Островський П.І., Гострик О.М., Добрунік Т.П., Радова О.В. Моделювання економічних процесів: навч. посіб. Одеса, 2012. 132 с.