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Marketing of Innovations
Major: Management of Innovative Activity
Code of subject: 7.073.02.O.009
Credits: 4.00
Department: Organizational Management
Lecturer: Oleh Karyy
Semester: 2 семестр
Mode of study: денна
Learning outcomes: • skills to communicate in native and foreign languages with broad professional community and public in oral and written forms;
• ability to use modern information and communication technologies for every day communication on professional and social scale;
• ability to be responsible for the work, to make decisions, to achieve the goal of compliance with professional ethics;
• to bear social responsibility for decisions, adhere to moral and cultural values.
Required prior and related subjects: prerequisites:
• Project Management;
• Management of innovative development of organization
Summary of the subject: Innovation as the object of marketing policy. Market research in market of innovations. Marketing product policy. Marketing of technological innovations. Pricing policy for innovations. The policy of distribution of a new product. Promotion of innovations.
Assessment methods and criteria: • written reports of laboratory works, oral quiz (30%)
• final examination: written - oral form (70%)
Recommended books: 1. Чухрай Н.І. Управління інноваціями: навчальний посібник / Н.І. Чухрай, Л.С. Лісовська – Львів: Видавництво Львівської політехніки, 2015. – 280 с.
2. Маркетинг. Менеджмент. Інновації: Монографія / за ред.. д.е.н., проф. С.М. Ілляшенка. – Суми: ТОВ «Папірус», 2010. – 624 с.
3. Чухрай Н. Товарна інноваційна політика: Підручник. – К.: Кондор, 2006. – 356 с.