Business Communication Simulation

Major: Social Communication and Information Activities
Code of subject: 6.029.04.O.013
Credits: 6.00
Department: Social Communication and Information Activities
Lecturer: Associate Professor Nataliia Khymytsia
Semester: 2 семестр
Mode of study: денна
Мета вивчення дисципліни: The purpose of studying the discipline The purpose of studying the discipline "Business Communication Modeling" is to form the necessary theoretical and methodological knowledge of the means, types and forms of modeling business communication; acquisition of practical skills and abilities to organize effective business verbal communication, use of non-verbal information transfer in the process of business interaction, modeling and conducting internal and external business communications.
Завдання: The study of the discipline involves the formation of competencies in students. General competencies (GC) GC 1. Ability to think abstractly, analyze and synthesize GC 3. Knowledge and understanding of the subject area and professional activities Professional competencies of the professional direction (PCC) PC 3. Ability to use modern applied computer technologies, software, network and mobile technologies to solve professional problems. PC 6. Ability to maintain business communication with all subjects of the information market, users, partners, government and management bodies, media. PC 14. Ability to continue learning with a high level of autonomy, continuous improvement of the level of information culture.
Learning outcomes: know: - know and understand the scientific principles of organization, modernization, and implementation of new technologies in social communications and information activities; - implement and use communication technologies in social systems, multimedia information support, web design, and web marketing technologies; - use a variety of communication technologies for effective communication at the professional and social levels on the basis of tolerance, dialogue, and cooperation. be able: - apply knowledge and understanding for the identification, formulation, and solving problems of the specialty, using known methods; - ability to use various methods, including information technology, for effective communication at the professional and social levels; - the ability to be responsible in the work performed and achieve the goal in compliance with the requirements of professional ethics.
Required prior and related subjects: • Organization of exhibition activities • Record keeping: methods and practice • Documentation of management information
Summary of the subject: The discipline "Business Communication Modeling" is designed for students majoring in "Information, Library and Archival Affairs" of the educational program "Social Communications and Information Activity" and covers the specifics of business communications, ethical norms and principles of business communication, methods of building an effective system of internal corporate business contacts, methods of organizing effective business verbal communication, features of non-verbal communication in the process of business interaction, technologies for organizing and conducting internal and external business communications.
Опис: Nature and specifics of business communication. Ethics, etiquette, digital etiquette and culture in business communications. Modeling effective business verbal communication. Modeling and conducting individual forms of business communication. Non-verbal information transfer in the process of business interaction. Modeling and conducting collective forms of business communication. Modeling and features of external inter-subjective business communication.
Assessment methods and criteria: Points and evaluations are issued in accordance with the Regulation on the organization and implementation of current and semester monitoring of student learning results developed in accordance with the Law of Ukraine "On Higher Education", the Statute of the National University "Lviv Polytechnic", the Regulation on the Organization of the Educational Process at the National University "Lviv Polytechnic" and other valid legislative and regulatory documents regarding the organization of the educational process.
Критерії оцінювання результатів навчання: Points are awarded on a 100-point scale. Total per PC (current control) : 40 points. Examination control (test tasks): 60 points.
Порядок та критерії виставляння балів та оцінок: 100-88 points - certified with an “excellent” grade - High level: the student demonstrates an in-depth mastery of the conceptual and categorical apparatus of the discipline, systematic knowledge, skills and abilities of their practical application. The mastered knowledge, skills and abilities provide the ability to independently formulate goals and organize learning activities, search and find solutions in non-standard, atypical educational and professional situations. The applicant demonstrates the ability to make generalizations based on critical analysis of factual material, ideas, theories and concepts, to formulate conclusions based on them. His/her activity is based on interest and motivation for self-development, continuous professional development, independent research activities, implemented with the support and guidance of the teacher. 87-71 points - certified with a grade of “good” - Sufficient level: involves mastery of the conceptual and categorical apparatus of the discipline at an advanced level, conscious use of knowledge, skills and abilities to reveal the essence of the issue. Possession of a partially structured set of knowledge provides the ability to apply it in familiar educational and professional situations. Aware of the specifics of tasks and learning situations, the student demonstrates the ability to search for and choose their solution according to the given sample, to argue for the use of a particular method of solving the problem. Their activities are based on interest and motivation for self-development and continuous professional development. 70-50 points - certified with a grade of “satisfactory” - Satisfactory level: outlines the mastery of the conceptual and categorical apparatus of the discipline at the average level, partial awareness of educational and professional tasks, problems and situations, knowledge of ways to solve typical problems and tasks. The applicant demonstrates an average level of skills and abilities to apply knowledge in practice, and solving problems requires assistance, support from a model. The basis of learning activities is situational and heuristic, dominated by motives of duty, unconscious use of opportunities for self-development. 49-00 points - certified with a grade of “unsatisfactory” - Unsatisfactory level: indicates an elementary mastery of the conceptual and categorical apparatus of the discipline, a general understanding of the content of the educational material, partial use of knowledge, skills and abilities. The basis of learning activities is situational and pragmatic interest.
Recommended books: Vovk O. B. Business communication: study guide / Vovk O. B.; Ministry of Education and Science of Ukraine, Lviv Polytechnic National University. - Lviv: FOP Soroka TB, 2021. - 182, [2] p. Khymytsia N. Building an effective system of intra-corporate business contacts [Electronic resource] / Natalia Khymytsia, Olena Suvala //Information, communication, society 2019: materials of the 8th International Scientific Conference ICS-2019, May 16-18, 2019, Chinadievo. – Lviv: Publishing House of Lviv Polytechnic, – 2019. – P. 216–217. Gakh Y. M. Ethics of business communication: a textbook / Gakh Y. M. - K. : Center for Educational Literature, 2018. 160 p. Liudmyla Kalabukha "Start saying 'NO'. How to confidently refuse and inspire respect" Lviv: Mandrivets, 2018. Kate Ferrazzi. Your reliable rear. How to make connections that will lead to success. Family Leisure Club Book Club, 2018. Allan Pease, Barbara Pease. The language of body movements. KM-BOOKS Publishing House, 2021. Educational and methodical support: Khymytsia N.O., Morushko O.O. Modeling of business communication: a textbook / N.O. Khymytsia, O.O. Morushko - Lviv: Publishing house "New World 2000", 2022. 168 p. - (Series "Information. Communication. Documentation."). Khymytsia N., Morushko O. Optimization of business organizational communications between the university and governmental and administrative bodies in the context of the RBM methodology // Bulletin of Kharkiv State Academy of Culture. 2023. - Issue 64. - P. 161-176. Morushko O. O., Khymytsia N. O., Didyk N. I. Problems of forming heterogeneous teams: the societal aspect // Scientific Bulletin of NLTU of Ukraine: a collection of scientific and technical papers. 2021. - Vol. 31, No. 5. - P. 108-112. Information resources Communications in business. [Electronic resource]. https://www.youtube.com/watch?v=NPtMs0eCc9M. Communications in business. [Electronic resource]. https://life.nv.ua/ukr/blogs/moment-prozreniya-kak-naladit-kommunikaciyu-v-biznese-50072511.html Effective communications. The practice of reputation management. [Electronic resource]. https://www.youtube.com/watch?v=ZLKTPQVyxr8 Rules of effective communication. [Electronic resource]. https://www.youtube.com/watch?v=Lx3wFdgY_Ds The concept of professional ethics and its structure. [Electronic resource]. https://www.youtube.com/watch?v=C16RvH8Qbac -13. https://www.youtube.com/watch?v=kman4- An example of complex negotiations. [Electronic resource].https://www.youtube.com/watch?v=Ef-wMp-yY0E