Modern E-business Strategies

Major: Business, Trade and Exchange Activities
Code of subject: 6.076.04.E.073
Credits: 4.00
Department: Ecological Politics and Environment Protection Management
Lecturer: Doctor of Economics, Prof. Oleksandra Farat
Semester: 6 семестр
Mode of study: денна
Мета вивчення дисципліни: The purpose of studying the discipline is to form knowledge and skills of future specialists in economics of theoretical foundations and practical skills in the implementation of e-business, as well as the effective use of Internet resources in entrepreneurial activity.
Завдання: The study of the discipline involves the formation and development of students' competencies: General competencies: GC.1. Ability to abstract thinking, analysis and synthesis. Professional competencies: FC.2. Ability to choose and use appropriate methods, tools to substantiate decisions on the creation, functioning of business, trade and exchange structures. FC.3. Understanding of the forms of interaction of subjects of market relations.
Learning outcomes: As a result of studying the discipline, the student should be able to demonstrate the following program learning outcomes: ZN1. Use basic knowledge of the forms of interaction of subjects of market relations to ensure the activities of entrepreneurial, trade and exchange structures. ZN4. To use knowledge of the forms of interaction of subjects of market relations to ensure the activities of entrepreneurial, trade and exchange structures. ZN8. Know the basics of business planning, assessment of market conditions and performance of entrepreneurial, trade and exchange structures, taking into account risks. MIND 2. Apply the acquired knowledge to identify, set and solve problems in various practical situations in business, trade and exchange activities. MIND 25. Demonstrate the ability to build e-commerce business models.
Required prior and related subjects: Prerequisites: Economic Theory Fundamentals of Entrepreneurship Postrequisites: Virtual Ventures Internet Marketing
Summary of the subject: The discipline "Modern e-business strategies" allows you to master the basics of global e-business. It focuses on key concepts and the latest empirical and financial data that will help you understand and take advantage of the opportunities offered by the Internet, which are dramatically changing the way we do business and driving major shifts in the global economy. E-business is a global phenomenon affecting economic and social life around the world.
Опис: Topic 1. Electronic market, the concept of e-business and e-commerce. History of e-commerce development Topic 2. Basic technologies and basic principles of e-commerce. Development and programming of a commercial website Topic 3. Payment systems on the Internet Topic 5. Fundamentals of E-Commerce Marketing Topic 6. Services in e-commerce Topic 7. Advertising on the Internet Topic 8. Search engine optimization (SEO optimization). Web Analytics & Performance Evaluation
Assessment methods and criteria: Current control (40%): practical work, oral examination, current tests. Examination control (60%): exam; test tasks (50%), oral component (10%).
Критерії оцінювання результатів навчання: Assessment of students' knowledge in the discipline is carried out in accordance with the Regulations "On the organization and conduct of current and semester control of students' learning outcomes", approved by the Rector of Lviv Polytechnic National University on January 23, 2019.
Порядок та критерії виставляння балів та оцінок: 100-88 points - certified with an “excellent” grade - High level: the student demonstrates an in-depth mastery of the conceptual and categorical apparatus of the discipline, systematic knowledge, skills and abilities of their practical application. The mastered knowledge, skills and abilities provide the ability to independently formulate goals and organize learning activities, search and find solutions in non-standard, atypical educational and professional situations. The applicant demonstrates the ability to make generalizations based on critical analysis of factual material, ideas, theories and concepts, to formulate conclusions based on them. His/her activity is based on interest and motivation for self-development, continuous professional development, independent research activities, implemented with the support and guidance of the teacher. 87-71 points - certified with a grade of “good” - Sufficient level: involves mastery of the conceptual and categorical apparatus of the discipline at an advanced level, conscious use of knowledge, skills and abilities to reveal the essence of the issue. Possession of a partially structured set of knowledge provides the ability to apply it in familiar educational and professional situations. Aware of the specifics of tasks and learning situations, the student demonstrates the ability to search for and choose their solution according to the given sample, to argue for the use of a particular method of solving the problem. Their activities are based on interest and motivation for self-development and continuous professional development. 70-50 points - certified with a grade of “satisfactory” - Satisfactory level: outlines the mastery of the conceptual and categorical apparatus of the discipline at the average level, partial awareness of educational and professional tasks, problems and situations, knowledge of ways to solve typical problems and tasks. The applicant demonstrates an average level of skills and abilities to apply knowledge in practice, and solving problems requires assistance, support from a model. The basis of learning activities is situational and heuristic, dominated by motives of duty, unconscious use of opportunities for self-development. 49-00 points - certified with a grade of “unsatisfactory” - Unsatisfactory level: indicates an elementary mastery of the conceptual and categorical apparatus of the discipline, a general understanding of the content of the educational material, partial use of knowledge, skills and abilities. The basis of learning activities is situational and pragmatic interest.
Recommended books: 1. Belz, O. G. Osnovy e-biznesu [Fundamentals of electronic business]. Helps. Lviv: Ivan Franko National University of Lviv, 2018. 2. Zaitseva O.O., Bolotyniuk I.M. E-business: Textbook. / For Science. Ed. N.V. Morse. – Ivano-Frankivsk: "LileyaNV" – 2015. – 264 p. – Electronic resource. – Access mode: http://umo.edu.ua/images/content/depozitar/navichki_pracevlasht/elektron_bizn.pd f 3. Grekhov A.M. E-commerce (Electronic Business): Textbook. Kyiv: Kondor, 2018. — 302 p. Auxiliary 4. Maievska A.A. E-commerce and Law. Educational and methodical manual. Way of life. A. A. Maevskaya -Kh.: 2010. – 256 p. 5. Tardaskina T.M., Strelchuk E.M., Tereshko Y.V. E-commerce: Textbook, – Odesa, 2021 6. O. O. Zaitseva, I. M. Bolotynyuk. E-business. Textbook – Ivano-Frankivsk: Lileya-NV, 2015.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at: St. Karpinsky, 2/4, 1st floor, room 112 E-mail: nolimits@lpnu.ua Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration
Академічна доброчесність: The policy regarding the academic integrity of the participants of the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the university on June 20, 2017, protocol No. 35).