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Virtual Enterprises
Major: Business, Trade and Exchange Activities
Code of subject: 6.076.04.E.075
Credits: 5.00
Department: Ecological Politics and Environment Protection Management
Lecturer: PhD, Associate Professor Rusyn-Hrynyk Roman
Semester: 7 семестр
Mode of study: денна
Завдання: Tasks of the academic discipline according to the educational program:
General:
Ability to abstract thinking, analysis and synthesis.
Ability to apply acquired knowledge in practical situations.
Ability to communicate in the national language both orally and in writing.
Ability to communicate in a foreign language.
Skills in using information and communication technologies.
Ability to search, process and analyze information from various sources.
Ability to work in a team.
Ability to show initiative and entrepreneurship.
The desire to preserve the environment.
The ability to act responsibly and consciously.
The ability to realize one's rights and responsibilities as a member of society, to realize the values of a civil (free democratic) society and the need for its sustainable development, the rule of law, the rights and freedoms of a person and a citizen in Ukraine.
Professionals:
The ability to demonstrate basic knowledge of the technologies of selling goods using the branding of trade structures
Ability to apply modern e-business strategies.
The ability to organize the information security of e-commerce.
Ability to use electronic payment systems
Ability to use modeling and forecasting in Internet trade
The ability to demonstrate basic and structured knowledge of the organization of virtual enterprises.
Ability to demonstrate basic and structured knowledge of Internet marketing organization methods.
Ability to organize business in social networks
The ability to assess the competitiveness of Internet trade enterprises.
The ability to own the technologies of using crypto currency
The ability to own forecasting technologies in Internet - trade
Learning outcomes: Program learning outcomes:
Apply the acquired knowledge to identify, set and solve problems in various practical situations in business, trade and stock exchange activities.
Have written and oral professional communication skills in national and foreign languages.
To use modern computer and telecommunication technologies for the exchange and distribution of professionally oriented information in the field of entrepreneurship, trade and stock market activity.
To organize the search, independent selection, high-quality processing of information from various sources for the formation of data banks in the field of entrepreneurship, trade and exchange activity.
Be able to work in a team, have interpersonal skills that allow you to achieve professional goals.
Use knowledge of the forms of interaction of subjects of market relations to ensure the activity of business, trade and exchange structures.
To be able to apply innovative approaches in business, trade and exchange activities.
Ability to model economic results in Internet commerce
Apply knowledge of electronic market elements; features of virtual enterprises, tactical methods of Internet trade.
The ability to predict economic results in Internet commerce.
Required prior and related subjects: Economics of trade
Organization of trade
Introduction to
Basics of entrepreneurship and management
Trade statistics
Marketing research of trade enterprises
Accounting and information provision of commercial activity
Summary of the subject: Under the influence of the processes of globalization and international integration,
with the development of the latest information technologies and increased competition, a new business model is emerging - a virtual enterprise. This model becomes especially relevant in the conditions of the financial and economic crisis, when there are problems with the sale of manufactured products and there is a lack of financial resources.
Опис: General characteristics of the e-commerce operating environment.
Technical and technological component of e-commerce.
E-commerce in an e-business environment
Business planning in electronic commerce.
The main structural elements of e-commerce
Commercial and financial transactions in the process of buying and selling goods.
Security in the electronic commerce system.
Advertising as a means of increasing the efficiency of the e-commerce system Organization of the operation of an interactive electronic store.
Ensuring the competitive advantages of the virtual store in relation to the objects of traditional trade
Assessment methods and criteria: Assessment of the student's knowledge is carried out in the following directions: the presence of specific skills, their depth, stability and flexibility; the degree of mastery of the main provisions of the discipline and their creative application when solving situational problems and cases.
Semester control is conducted in the form of an exam. Evaluation methods: selective oral survey; preparation of presentations, reports; answers for the admission and defense of laboratory work, assessment of activity, submitted proposals, original solutions, clarifications and definitions, etc.).
Критерії оцінювання результатів навчання: Current control (30%): practical tasks, oral examination Final control (70%, exam)
Порядок та критерії виставляння балів та оцінок: 100-88 points - certified with an “excellent” grade - High level: the student demonstrates an in-depth mastery of the conceptual and categorical apparatus of the discipline, systematic knowledge, skills and abilities of their practical application. The mastered knowledge, skills and abilities provide the ability to independently formulate goals and organize learning activities, search and find solutions in non-standard, atypical educational and professional situations. The applicant demonstrates the ability to make generalizations based on critical analysis of factual material, ideas, theories and concepts, to formulate conclusions based on them. His/her activity is based on interest and motivation for self-development, continuous professional development, independent research activities, implemented with the support and guidance of the teacher. 87-71 points - certified with a grade of “good” - Sufficient level: involves mastery of the conceptual and categorical apparatus of the discipline at an advanced level, conscious use of knowledge, skills and abilities to reveal the essence of the issue. Possession of a partially structured set of knowledge provides the ability to apply it in familiar educational and professional situations. Aware of the specifics of tasks and learning situations, the student demonstrates the ability to search for and choose their solution according to the given sample, to argue for the use of a particular method of solving the problem. Their activities are based on interest and motivation for self-development and continuous professional development. 70-50 points - certified with a grade of “satisfactory” - Satisfactory level: outlines the mastery of the conceptual and categorical apparatus of the discipline at the average level, partial awareness of educational and professional tasks, problems and situations, knowledge of ways to solve typical problems and tasks. The applicant demonstrates an average level of skills and abilities to apply knowledge in practice, and solving problems requires assistance, support from a model. The basis of learning activities is situational and heuristic, dominated by motives of duty, unconscious use of opportunities for self-development. 49-00 points - certified with a grade of “unsatisfactory” - Unsatisfactory level: indicates an elementary mastery of the conceptual and categorical apparatus of the discipline, a general understanding of the content of the educational material, partial use of knowledge, skills and abilities. The basis of learning activities is situational and pragmatic interest.
Recommended books: 1. Kravets, T. (2017). What are marketplaces and how do they make money. URL: https://news.sap.com/ukraine/2017/05/what-is-marketplace/ (access date: 03/18/2022).
2. Markevich, K. (2021). Where is e-commerce going? The language of numbers / Razumkov Center. URL: https://razumkov.org.ua/statti/kudy-ide-elektronna-komertsiia-movoiu-tsyfr (access date: 16.03.2022).
3. Martovoy, A.V. (2004). The essence and main characteristics of electronic business, electronic commerce, electronic and Internet marketing. Culture of the Peoples of the Black Sea Region, 56(1), 146-152.
4. Faldina, V. (2021). Development of business structures based on e-commerce technologies. Lviv University of Business and Law, Lviv.
5. Yudin, A. (2021). World e-commerce and m-commerce–e-commerce statistics and facts 2020. URL: https://marketer.ua/ua/e-commerce-worldwide-statistics-facts/ (access date: 03/18/2022)
6. RAV(2020). Top 10 most visited marketplaces of Ukraine in 2019 according to EVO data. URL: https://rau.ua/novyni/top-10-marketplejsiv-2019/ (date of application: 19.03.2022).
7. Retailers (2022). Forecast: In 2022, e-commerce will account for 33% of retail sales. URL: https://retailers.ua/news/menedjment/13199-prognoz-u-2022-rotsi-na-elektronnu-komertsiyu-bude-prihoditisya-33-rozdribnih-prodajiv (date of application: 03/21/2022).
8. Barroso, R.M.R., Ferreira, F.A.F., Meidute-Kavaliauskiene, I., Banaitiene, N., F. Falcao, P., Rosa, A.A. (2019). Analyzing The Determinants Of E-Commerce In Small And Medium-Sized Enterprises: A Cognition-Driven Framework. Technological and Economic Development of Economy, 25, 496-518
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