Management and Marketing of a Public Organization

Major: Management of Economic Competition Sphere
Code of subject: 7.281.02.O.003
Credits: 6.00
Department: Administrative and Financial Management
Lecturer: PhD Yaremko Iryna
Semester: 1 семестр
Mode of study: денна
Learning outcomes: possession of sufficient knowledge in areas related to public management and administration, that will allow the critically analyze the situation in the economic and political sphere and to identify trends in its development; getting knowledge to organize communicational interaction to solve the conflicts in process of formation and realization of administrative services through modern informational, communicational and innovative technologies; to apply their knowledge and understanding to identify, formulate and solve the problems of public management and administration using known methods
Required prior and related subjects: Стратегічний менеджмент
Summary of the subject: Organization as objects of management. Management functions of the organization. Project analysis. Organizational activity. Organizational design. Information modeling of management processes. Methods of decomposition. The division of powers, duties and responsibility between structural units and the formation of temporary structures. Technology of management of organization. Informational and analytical technologies. Basic regularity of effective work. Legal regimes of efficient staff activity. Evaluating the effectiveness of the organization. Modern informational technologies and innovations in organizations. Tools of the modern office.
Assessment methods and criteria: Exam 60% current control 40%
Recommended books: 1. Подольчак Н.Ю. Стратегічний менеджмент. – Львів: Львівська політехніка, 2012. – 400 с. 2. Ансофф И. Новая корпоративная стратегия. – СПб: Питер Ком, 1999. – 416 с.