Strategic Analysis in the Field of Competition

Major: Management of Economic Competition Sphere
Code of subject: 7.281.02.O.005
Credits: 3.00
Department: Theoretical and Applied Economics
Lecturer: Doctor of Economics, Professor Poplavska Zh.V.
Semester: 1 семестр
Mode of study: денна
Learning outcomes: Mastering theoretical knowledge in the field of competitive strategies, techniques and tools for the development of competition strategies for organizations and the acquisition of practical skills to develop and implement competition strategies in the activities of enterprises
Required prior and related subjects: Marketing, Enterprise Economics, Foundations of Management ,Management of Organizations, Strategic Management
Summary of the subject: The essence and features of the formation and implementation of competition strategies Basics of competition analysis. Survey of the environment of the organization Competitive potential of the organization and its evaluation. Long-term and strategic competition planning Integral methods of analysis and selection of competition strategy. Analysis and selection of competitive position. Market signals and competitive moves. Implementation of strategic competitive decisions
Assessment methods and criteria: Оral questioning, individual research assignment, assessment for oral responses to practical classes, preparation of analytical reports, defense of abstracts
Recommended books: 1. М.Портер. Стратегія конкуренції. – К.: Основи, 1998 2. В.О.Василенко, Т.І.Ткаченко. Стратегічне управління. – К.: ЦУЛ, 2003 3. З.Є.Шершньова, С.В.Оборська. Стратегічне управління. – К.: 1999 4. А.А.Томпсон, А.Дж.Стрикленд. Стратегический менеджмент. – М.: ЮНИТИ, 1998 5. К.Боумэн. Основы стратегического менеджмента. – ЮНИТИ, 1997 6. К.Боумэн. Стратегия на практике. – С-Пб.: Питер, 2003 7. А.Вайсман. Стратегия маркетинга. Стратегия менеджмента. – М.: 1995 8. Д.Аякер. Стратегическое рыночное управление. – С-Пб.:Питер, 2002 9. Г.Минцберг, Дж.Б.Куинн, С.Гошал. Стратегический процесс. – С-Пб.: Питер, 2001 10. John I.Thompson. Strategic Management. – International Thomson Business Press, 1997 11. Charles W.L.Hill, Gareth R.Jones.Strategic Management. An Integrated Approach. – Houghton Mifflin Company, 1998

Strategic Analysis in the Field of Competition (курсова робота)

Major: Management of Economic Competition Sphere
Code of subject: 7.281.02.O.006
Credits: 2.00
Department: Theoretical and Applied Economics
Lecturer: Doctor of Economics, Professor Poplavska Zh.V.
Semester: 1 семестр
Mode of study: денна
Learning outcomes: Mastering knowledge and practical skills in the field of competitive strategies, techniques and tools for the development of competition strategies for organizations and the acquisition of practical skills to develop and implement competition strategies in the activities of enterprises
Required prior and related subjects: Marketing, Enterprise Economics, Foundations of Management ,Management of Organizations, Strategic Management
Summary of the subject: Characteristics of the object under study and the market / sector in which it operates. Research of the macroenvironment of the studied object Analysis of the microenvironment (competitive environment) of the studied object Estimation of the portfolio of the researched object.
Assessment methods and criteria: Оral questioning, individual research assignment, assessment for oral responses to practical classes, preparation of analytical reports, defense of abstracts
Recommended books: 1. М.Портер. Стратегія конкуренції. – К.: Основи, 1998 2. В.О.Василенко, Т.І.Ткаченко. Стратегічне управління. – К.: ЦУЛ, 2003 3. З.Є.Шершньова, С.В.Оборська. Стратегічне управління. – К.: 1999 4. А.А.Томпсон, А.Дж.Стрикленд. Стратегический менеджмент. – М.: ЮНИТИ, 1998 5. К.Боумэн. Основы стратегического менеджмента. – ЮНИТИ, 1997 6. К.Боумэн. Стратегия на практике. – С-Пб.: Питер, 2003 7. А.Вайсман. Стратегия маркетинга. Стратегия менеджмента. – М.: 1995 8. Д.Аякер. Стратегическое рыночное управление. – С-Пб.:Питер, 2002 9. Г.Минцберг, Дж.Б.Куинн, С.Гошал. Стратегический процесс. – С-Пб.: Питер, 2001 10. John I.Thompson. Strategic Management. – International Thomson Business Press, 1997 11. Charles W.L.Hill, Gareth R.Jones.Strategic Management. An Integrated Approach. – Houghton Mifflin Company, 1998