Business Competitiveness

Major: Economics
Code of subject: 7.051.05.E.113
Credits: 4.00
Department: Business Economics and Investment
Lecturer: Professor, DrSc Mrykhina Oleksandra B.
Semester: 2 семестр
Mode of study: денна
Learning outcomes: As a result of studying the discipline, the student must be able to demonstrate the following learning outcomes: - knowledge of the conceptual and categorical apparatus and concepts of business competitiveness; - knowledge of the regulatory framework for competition regulation in Ukraine; - knowledge of methods and models for assessing and forecasting the competitiveness of products and enterprises; - knowledge of the principles, factors and technologies to ensure the competitive advantages of the enterprise; - ability to economically justify and specify the functions of competitiveness management and develop competitive strategies for business; - the ability to identify the types of competitive advantages that the company has, as well as to determine those that should be achieved in the future to improve the competitiveness of its business; - ability to assess the level of competition in the industry, determine the scale of the competitive industry environment of the enterprise and analyze the location of forces in the market; - ability to substantiate organizational and technical decisions to increase the level of business competitiveness, production productivity, innovative development, etc.
Required prior and related subjects: Prerequisites: "Social responsibility and social security"; "Strategies for the development of socio-economic systems"; "Economic tools for managing projects and programs for the development of socio-economic systems"; "Empirical and statistical methods in the study of socio-economic processes"; "Economic management of the enterprise". Co-requisites: "Enterprise Capacity Management"; "Strategic enterprise management"; "Special course on scientific research of the specialty"; "Research and seminars on their subject".
Summary of the subject: The study is aimed at forming and deepening students' theoretical knowledge of the systemic characteristics of competitive business development, forms of economic competition, patterns of competitive advantage and strategy of enterprise competitiveness, gaining practical skills in using methods, models and technologies to justify business competitiveness.
Assessment methods and criteria: 1. Current control (30 points): - selective oral examination at the beginning of the lesson; - participation in discussions and solving situational problems on problematic issues within the discipline; - evaluation of performance and protection of individual settlement (control) work. 2. Examination control (70 points): assessment of written and oral components.
Recommended books: 1. EEMC "Business competitiveness" for students of the second (master's) level of higher education specialty 051 Economics. Compilers: Mrykhina O.B., Danchak L.I. [Available from http://vns.lpnu.ua/course/view.php?id=481]. 2. Mrykhina O.B. Methodical recommendations for practical classes [Electronic resource]. - Access mode: http://vns.lp.edu.ua. 3. Mrykhina O.B. Methodical recommendations for independent work [Electronic resource]. - Access mode: http://vns.lp.edu.ua. 4. Competitiveness of the enterprise: a textbook / For general. Ed. Doctor of Economics, Professor, Academician of NAAS of Ukraine AS Danylenko. Authors: Yukhimenko P.I., Danilenko A.S., Batazhok S.G. etc. - Kyiv: Center for Educational Literature, 2020. - 320 p. 5. Tsibulskaya E.I. Competitiveness of the enterprise: textbook. Method. For students studying for special. 051 - Economics / E.I. Tsibulska; Nar. Ukr. Acad. - Kharkiv: NGO Publishing House, 2018. - 320 p. 6. Competitiveness of the enterprise: a textbook / I.A. Dmitriev, I.M. Kirchata, O.M. Shershenyuk - Kh.: FOP Brovin O.V., 2020. - 340 p.

Business Competitiveness (курсовий проєкт)

Major: Economics
Code of subject: 7.051.05.E.115
Credits: 3.00
Department: Business Economics and Investment
Lecturer: Professor, Dr.Sc. Mrykhina Oleksandra B.
Semester: 2 семестр
Mode of study: денна
Learning outcomes: Knowledge: - principles of ensuring the competitiveness of business; - methodological and applied principles of assessing the competitiveness of business; - regulatory framework for regulating the competitive development of the enterprise; - technologies for assessing and modeling the competitive behavior of the enterprise; - sources and factors of formation of competitive advantages of the enterprise, key methods and approaches to formation of strategy of its competitiveness. Skills: - identify competitive business positions; - to form a strategy of competitive business development; - apply economic and mathematical methods and models for assessing and forecasting the competitiveness of business; - determine the characteristics of the competitive environment and the place of the enterprise in it.
Required prior and related subjects: Prerequisites: "Business Competitiveness".
Summary of the subject: The purpose of the course project is to deepen and consolidate the system of theoretical knowledge and practical skills in the formation and use of methodological tools for assessing, modeling and managing business competitiveness. The objectives of the course project are: - mastering the conceptual and categorical apparatus for competition and competitive development of the enterprise; - mastering approaches to economic evaluation of aspects of operation and development of the enterprise, analysis of its competitive position; - application of economic and mathematical methods and models to assess the level of business competitiveness; - formation of skills of strategic modeling on the basis of strengthening business competitiveness; - consolidation of skills to explain economic and social processes and phenomena on the basis of theoretical models, evaluation and meaningful interpretation of results and management of business competitiveness.
Assessment methods and criteria: The quality of the course project is assessed according to the criteria defined by the "Regulations on the rating of students' achievements" (SVO LP 03.10, Order № 27-1-10 of January 23, 2019): - compliance of the content of the course project (work) with the task and requirements of educational and methodical recommendations for its implementation; - independence of solving the task, design solution, execution of calculations, drawings, graphs and tables; - the presence of elements of research nature; - use of computer technology; - registration of explanatory notes, graphic materials in accordance with the requirements for design and technological documentation. Evaluation of the course project (100 points): for the project - 70 points (respectively: 1.1.Situational diagnostics of the enterprise - 10 points; 1.2.Organizational and managerial diagnostics of the enterprise - 5 points; 1.3.Diagnostics of production and economic potential of the enterprise - 10 points; 1.4 .Financial diagnostics of the enterprise - 10 points; 2.1.Evaluation of competitive potential of the enterprise - 10 points; 2.2.Evaluation of reserves to increase the competitiveness of the enterprise - 5 points; 2.3. Choice of competitiveness strategy of the enterprise - 10 points; Project presentation - 10 points), for oral defense of the project - 30 points.
Recommended books: 1. Competitiveness of the enterprise: a textbook / For general. ed. Yukhimenko P. - Kyiv: Center for Educational Literature, 2020. - 320 p. 2. Mrykhina O. Competitiveness of the enterprise: Lecture notes / Mrikhina O. - Lviv: Lviv Polytechnic Publishing House, 2020. - 183 p. 3. Competitiveness of the enterprise: a textbook / For general. ed. Doctor of Economics, Professor, Academician of NAAS of Ukraine A. Danylenko. Authors: Yukhimenko P., Danilenko A., Batazhok S. and others. - Kyiv: Center for Educational Literature, 2018. - 320 p.