The concept, design, business modeling radio, TV

Major: Journalism
Code of subject: 6.061.02.E.099
Credits: 4.00
Department: Journalism and Mass Communication
Lecturer: Ivanytska Bozhena Vasylivna
Semester: 7 семестр
Mode of study: денна
Learning outcomes: to develop students' ability to use the acquired knowledge in independent work and to apply the results of acquired knowledge and skills in the practical activities of a journalist; to prepare future specialists for practical interaction with fellow journalists; to assist the future journalist in mastering the mechanisms of technology of organization and creation of a media product; to promote the actualization and development of professional skills.
Required prior and related subjects: Introduction to journalism Content and design of online media Concept, project, business modeling of newspaper and magazine.
Summary of the subject: The discipline "Concept, project, business modeling of radio and TV programs" is part of the cycle of professional training of specialists of educational qualification level "Bachelor" in "Journalism" in the field of "Journalism" of the National University "Lviv Polytechnic". The discipline "Concept, project, business modeling of radio and television programs" consists of a content module in which there are 8 topics. It contains topics devoted to the creation of a quality media product, general scientific methods of media research, information analysis, surveys, observations, experiments, processing, analysis and interpretation of media research results.
Assessment methods and criteria: Lectures, practical classes, independent work
Recommended books: 1. Mikhailin IL Journalistic education and science: a textbook / IL Mikhailin. - Sumy: University Book, 2009. - 336 p. 2. Mykhailyn IL Research work of a student in journalism: methodical materials for students majoring in "Journalism" / IL Mykhailyn. - 2nd ed., Ed. and add. - X.: Kharkiv Historical and Philological Society, 2010. - 92 p. 3. Ortynsky VL Pedagogy of higher school: textbook. way. / VL Ortinsky. - К.: ЦУЛ, 2009. - 472 с. 4. Rizun VV Methods of scientific research in journalism: textbook. manual / Rizun VV, Skotnikova TV - 2nd ed., Revised. and ext. - К.: Преса України, 2008. - 144 с. 5. Rizun VV Monitoring in the system of methods of journalism: basic principles / Rizun VV, Skotnikova TV // Electronic library of the Institute of Journalism. - Access mode: http://journlib.univ.kiev.ua/index.php?act=article&article=1670. 6. Kholod OM Methodology of research of social communications: textbook. way. / Kholod OM - Kyiv: Kyiv International University, 2013. - 345 p. 7. Sheiko VM Organization and methods of research: textbook / Sheiko VM, Kushnarenko NM - 6th ed., Revised. and ext. - К.: Знання, 2008. - 307 с.