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Longread and Storyteling in Online Media
Major: Journalism
Code of subject: 6.061.01.E.053
Credits: 6.00
Department: Journalism and Mass Communication
Lecturer: Hotsur Oksana
Semester: 6 семестр
Mode of study: денна
Завдання: GC01. Ability to apply knowledge in practical situations.
GC02. Knowledge and understanding of the subject area and understanding of professional activities.
GC03. Ability to be critical and self-critical.
GC04. Ability to search, process and analyse information from various sources.
GC05. Skills in the use of information and communication technologies.
GC06. Ability to adapt and act in a new situation.
GC07. Ability to work in a team.
GC08. Ability to learn and master modern knowledge.
GC09. Ability to exercise their rights and responsibilities as a member of society, to understand the values of civil (free democratic) society and the need for its sustainable development, the rule of law, human and civil rights and freedoms in Ukraine. Ability to interact effectively with colleagues in mono- and multidisciplinary teams.
PC1. Ability to carry out theoretical, methodological and empirical analysis of current issues of journalistic science and/or practice.
PC2. Ability to independently plan, organise and conduct journalistic research with elements of scientific novelty and/or practical significance.
PC3. Ability to search for relevant topics and the ability to create a quality media product in various genre forms on modern media platforms.
PC9. Ability to adhere to professional ethics in professional activities and be guided by universal values.
Learning outcomes: PLO5. Evaluate the degree of complexity of the tasks of the activity and make a decision to seek help or advanced training.
PLO7. Independently develop projects by creatively applying existing and generating new ideas.
PLO 11. Search and verify information from various sources to solve journalistic problems.
COM 2. Ability to effectively formulate a communication strategy.
AiV 1. Management of complex actions or projects, responsibility for decision-making in unpredictable conditions.
AB 2. Responsibility for the professional development of individuals and/or groups of individuals, ability to continue learning with a high level of autonomy.
Required prior and related subjects: Previous: "Organisation of editorial work and journalist's work", "Media technologies"
Media and PR
Related: Media management and marketing, Cross-media journalism
Summary of the subject:
People's content needs have become increasingly individualised. To satisfy them and get rid of advertising, people are moving to social media and messengers, and thanks to mobile devices and 3, 4, 5G and LTE, they can be online anywhere. The volume of communication is growing, and it is becoming increasingly difficult to focus and choose.
In 2015, Microsoft found out that the duration of human concentration has decreased to 8 seconds. This phenomenon is called the "goldfish era" online because goldfish can concentrate for 9 seconds.
It is also believed that humans cannot read long-form journalism. Therefore, the discipline "Longread and Storytelling in Online Media" is extremely relevant. It includes a series of lectures designed to develop practical skills in working with long-form genres and technical programmes that implement these genres. The aim of the course is to teach you how to work with tools and techniques for creating longreads and storytelling in online media.
Опис: Topic 1: Introduction. The role of storytelling and longread in journalism
The role of history in journalism. The concept of "storytelling". The concept of longread. The concept of "good story". Purpose and objectives of the discipline
Topic 2. The role of longread in journalism. Features of longread. History of the longread. The structure of the longread and its genres. Advantages and disadvantages of longreads.
Topic 3. Storytelling in journalism and marketing. Storytelling in marketing. Features and advantages of the storytelling method in advertising and marketing. Goals and objectives of storytelling. Storytelling techniques. Features of the use of storytelling. Criteria for a good storyteller.
Topic 4. Types of longreads. Specificity of the longread.
Special features of longreads. Advantages of longreads. Popular longread formats.
Topic 5. Technique of writing a longread. Recommendations for writing a longread. Stages of creating a longread. Principles of creating a longread. Basics of writing a longread. Evaluating the effectiveness of a longread.
Topic 6: Technical design of longreads.
Services for creating multimedia stories. The process of layout of long texts in online services. Web-publishing tools for promoting ideas and creating blogs.
Topic 7. Using storytelling in journalism. Storytelling in Ukrainian and foreign online media. Storytelling in social networks: functions and opportunities. Storytelling in PR.
Topic 8: Transmedia storytelling: a requirement of the digital age. Communication strategy of storytelling. Personality, event and fact in storytelling today. Transmedia storytelling and computer games: what is the difference.
Assessment methods and criteria:
Methods of knowledge diagnostics are the ways of activity of the teacher and students, which reveal the assimilation of educational material and the mastery of knowledge, skills and abilities by students.
The main methods of knowledge diagnostics are: oral questioning, written and practical testing, and standardized control.
The overall significance of these methods is to provide the best possible timely and comprehensive feedback between students and the teacher.
Критерії оцінювання результатів навчання:
Practical classes (11 classes of 2,5 points each) - 35
Performance of control (independent) works - 10
Test (examination) control - 55
Total - 100 b.
Порядок та критерії виставляння балів та оцінок: 100-88 points - ("excellent") - is assigned for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literature sources, the ability to analyze the phenomena studied in their interconnection and development, clearly, concisely, logically, consistently answer the questions posed, the ability to apply theoretical provisions in solving practical problems; 87-71 points - ("good") is assigned for a generally correct understanding of the educational material of the component, including calculations, reasoned
Recommended books: 1. Peterson Jordan. 12 rules of life. How to defeat chaos / trans.
Dmytro Kozhedub. K. : Nash format, 2019. С. 11.
2. Blackmore's Susan. Intro to Memetics // TED. February, 2008. URL:
https://www.ted.com/talks/susan_blackmore_on_memes_and_temes.
3. Diamond Jared. The Third Chimpanzee: The Evolution and Future of
the Human Animal. New York, Harper Perennial, 2006.
4. Harari Yuval Noah. Homo sapiens / translated from English by Yaroslav
Lebedenko. Kharkiv: Book Club "Family Leisure Club", 2019.
С. 358.
5. Levine Mark Storytelling for the Ears, Eyes and Heart, 2020.
6. Storr Will The Science of Storytelling. Why stories influence us and how to influence others, 2022. 224 с.
7. Snyder Blake Save the Pussy! How to write lively texts at lightning speed, 2021, 240 p.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to receive higher education. Inclusive educational services are provided by the Service of Accessibility to Learning Opportunities "Bez Limitations", which aims to provide constant individual support for the educational process of students with disabilities and chronic diseases. An important tool for implementing inclusive educational policy at the University is the Professional Development Program
Академічна доброчесність: The policy on academic integrity of the participants of the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms of the "Regulations on Academic Integrity at Lviv Polytechnic National University" (approved by the Academic Council of the University on 20.06.2017, Minutes No. 35).