Technologies of Influence in Business Communication

Major: Sociology
Code of subject: 8.054.00.M.017
Credits: 3.00
Department: Sociology and Social Work
Lecturer: Klymanska Larysa Dmytrivna, Doctor of Political Sciences, Professor
Semester: 2 семестр
Mode of study: денна
Learning outcomes: ZN-4. Ability to demonstrate understanding of the impact of decisions and results obtained in the process of research on social processes. ZN-5. Ability to demonstrate knowledge and understanding of the philosophical methodology of scientific knowledge, psychological and pedagogical aspects of professional and scientific activities, own scientific worldview and moral and cultural values. UM-5. To combine theory and practice in developing a strategy of analysis and decision-making, solving scientific and applied problems, taking into account universal values, public and state interests. UM-6. Effectively work both individually and as a team. UM-9. Argue the choice of methods for solving scientific and applied problems, critically evaluate the results and defend the decisions made. COM-1. Ability to communicate effectively at the professional and public levels in Ukrainian and foreign languages, including the use of modern information and communication tools and technologies. COM-2. Ability to present and discuss the results and transfer the acquired knowledge. AiV 2. Ability to adapt to new conditions, to make professional decisions independently.
Required prior and related subjects: Prerequisites - "Professional pedagogy" Co-requisites - "Research seminar in the field of sociology and social work"
Summary of the subject: Business communication: concepts, axioms, models. Perception of information: stages and features; Universal communication chain and possibilities of intervention. Impact: theoretical and practical problems. Social contacts and social interaction. Targets of communicative influence. Resources of social influence: verbal, nonverbal and symbolic. Communication technology. Communicative campaign: concepts, stages, conditions of efficiency. Problem management. Safe, relatively safe, dangerous and extremely dangerous technologies of communicative influence. Technologies of protection against communicative influence.
Assessment methods and criteria: • oral interview, participation in discussions, presentation of the research project (40%) • final control (control measure, exam): written and oral form (60%)
Recommended books: 1. Залюбівська О. Б. Практикум з риторики : методичні вказівки до виконання вправ та завдань з дисципліни “Основи риторики” / Залюбівська О. Б. – Вінниця : ВНТУ, 2007. – 74 с. 2. Здоровенко В. В. Культура ділового спілкування : навч. посібник / Здоровенко В. В. – Дрогобич : НВЦ “Каменяр”, 2002. – 147 с. 3. Зусін В. Я. Етика та етикет ділового спілкування : навч. посібник: 2-е вид., перероб. і доп. / Зусін В. Я. – К. : Центр навч. літератури, 2005. – 224 с. 4. Лесько О. Й. Етика ділових відносин : [навч. посібник] / О. Й. Лесько, М. Д. Прищак, О. Б. Залюбівська, Г. Г. Рузакова. – Вінниця : ВНТУ, 2011. – 320 с. 5.Хміль Ф. І. Ділове спілкування : навч. посібник / Хміль Ф. І. – К. : Академвидав, 2004. – 280 с.