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Marketing
Major: Finance, Banking and Insurance
Code of subject: 6.072.00.O.019
Credits: 5.00
Department: Marketing and Logistics
Lecturer: Doctor of Economic Sciences, Professor Hrynkevich Svitlana Stepanivna, Ph.D., associate professor Lykholat Svitlana Mykhailivna
Semester: 3 семестр
Mode of study: денна
Learning outcomes: PR12. Use professional reasoning to convey information, ideas, problems, and ways to solve them to specialists and non-specialists in the financial field of activity.
PR16. Apply the acquired theoretical knowledge to solve practical problems and interpret the results in a meaningful way.
PR19. Identify the skills of independent work, flexible thinking, and openness to new knowledge.
Required prior and related subjects: Previous academic disciplines
Microeconomics
Management
Related and subsequent academic disciplines
Finance, Money and credit, Insurance
Statistics
Summary of the subject: Topic 1. The essence of marketing and its modern concept
Topic 2. The system and characteristics of modern marketing
Topic 3. Marketing research
Topic 4. Marketing product policy
Topic 5. Marketing pricing policy
Topic 6. Distribution marketing policy
Topic 7. Marketing promotion policy
Topic 8. Organization and control of marketin
Assessment methods and criteria: Current control of the applicant's work:
– solving settlement, analytical and situational problems;
– performance of laboratory works and their protection;
– discussion of problematic theoretical issues.
Final control (exam):
– assessment of applicants' knowledge involves a written and oral component.
Performance of practical tasks and assessment of knowledge - 10 points
Performance of laboratory tasks and their protection - 20 points
Exam - 70 points (55 - written component, 15 - oral component)
Recommended books: 1. Маркетинг: Підручник / [В. Руделіус, О.М. Азарян, О.А. Виноградов та ін.]; ред.-упор. О.І. Сидоренко, П.С. Редько. – К.: Навчально-методичний центр «Консорціум із удосконалення менеджмент-освіти в Україні», 2005.– 422 с.
2. Маркетингові дослідження: підручник / Н. С. Косар, О. Б. Мних, Є. В. Крикавський, С. В. Леонова. – Львів: Видавництво Львівської політехніки, 2018. – 460 c.
3. Мороз Л.А. Маркетинг: Підручник/ Л.А. Мороз, Н.І. Чухрай; за ред. Л.А. Мороз. – 5-те вид., онов. - Львів: Бухгалтерський центр «Ажур», 2010. - 232 с.