Logistic Systems

Major: Marketing
Code of subject: 7.075.01.E.037
Credits: 4.00
Department: Marketing and Logistics
Lecturer: Nataliya V. Chornopyska, PhD, Associate Professor of Economics
Semester: 2 семестр
Mode of study: денна
Learning outcomes: • To know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. • Be able to develop a strategy and tactics of marketing activities, taking into account the cross-functional nature of its implementation. • Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. • Manage the marketing activities of the market entity, as well as its divisions, groups and networks, determine the criteria and indicators of its evaluation. • Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. • Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. • Develop strategic, operational and current plans for logistics activities of the enterprise. • Be able to demonstrate in-depth knowledge of methodological tools for evaluating marketing decisions, their impact on the financial performance of logistics activities of the enterprise and its market position • Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. • Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. • Responsibility for developing professional knowledge and practices, assessing strategic development of the team • Ability to further study that is largely autonomous and independent
Required prior and related subjects: • Prerequisites: logistics management, social responsibility in marketing • Co-requisites: Logistic systems
Summary of the subject: Methodological foundations of analysis and synthesis of logistics systems. The life cycle of logistics systems. Definition and harmonization capacities logistics system. Logistics infrastructure. Features organizing internal logistics systems. Supply chain and logistics network. Global logistics systems.
Assessment methods and criteria: current control (40 %): review of case studies, work during practical classes, laboratory work; • final control (60%, examination): tests.
Recommended books: 1. Крикавський Є.В., Чорнописька Н.В. Логістичні системи: підручник. – Львів: Видавництво Львівської політехніки, 2019. – 288 с. 2. Крикавський Є.В., Чухрай Н.І., Чорнописька Н.В. Логістика: компендіум і практикум. Навчальний посібник. – К., Кондор, 2006. – 340 с. 3. Крикавський Є. Логістика та управління ланцюгами поставок: Підручник / Є. Крикавський, О. Похильченко, М. Фертч. – Львів : Видавництво Львівської політехніки, 2019. – 848 с

Logistic Systems (курсовий проєкт)

Major: Marketing
Code of subject: 7.075.01.E.038
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Nataliya V. Chornopyska, PhD, Associate Professor of Economics
Semester: 2 семестр
Mode of study: денна
Learning outcomes: • To know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. • Be able to develop a strategy and tactics of marketing activities, taking into account the cross-functional nature of its implementation. • Present and discuss the results of scientific and applied research, marketing projects in state and foreign languages. • Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. • Manage the marketing activities of the market entity, as well as its divisions, groups and networks, determine the criteria and indicators of its evaluation. • Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. • Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. • Develop strategic, operational and current plans for logistics activities of the enterprise. • Be able to demonstrate in-depth knowledge of methodological tools for evaluating marketing decisions, their impact on the financial performance of logistics activities of the enterprise and its market position • Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. • Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. • Responsibility for developing professional knowledge and practices, assessing strategic development of the team • Ability to further study that is largely autonomous and independent
Required prior and related subjects: • Prerequisites: • Co-requisites: Logistics Systems.
Summary of the subject: Research logistics infrastructure and determine of localization of distribution center. Characteristics of the logistic system of logistics center. Calculate the total area of logistics centers. Calculating the number of service channels. Project logistics centers. Calculation of the need for transport to warehouse equipments. Calculation of key of key performens indicators of the logistics center. Conclusions and recommendations.
Assessment methods and criteria: • final control (100%, differentiated test)
Recommended books: 1. Крикавський Є.В., Чорнописька Н.В. Логістичні системи: підручник. – Львів: Видавництво Львівської політехніки, 2019. – 288 с. – (Серія «Світ маркетингу і логістики». – Вип.15 2. Крикавський Є.В., Чухрай Н.І., Чорнописька Н.В. Логістика: компендіум і практикум. Навчальний посібник. – К., Кондор, 2006. – 340 с. 3. Крикавський Є. Логістика та управління ланцюгами поставок: Підручник / Є. Крикавський, О. Похильченко, М. Фертч. – Львів : Видавництво Львівської політехніки, 2019. – 848 с