Master’s Thesis Preparation

Major: Marketing
Code of subject: 7.075.01.O.021
Credits: 15.00
Department: Marketing and Logistics
Lecturer: All lectors from Marketing and Logistic Department with PhD degree
Semester: 3 семестр
Mode of study: денна
Learning outcomes: • know and be able to apply modern principles, theories, methods and practical techniques of marketing in practical activities; • be able to adapt and apply new achievements in the theory and practice of marketing to achieve specific goals and solve the problems of a market entity; • plan and carry out own research in the field of marketing, analyze its results and substantiate the adoption of effective marketing decisions in conditions of uncertainty; • be able to develop a strategy and tactics of marketing activity taking into account the cross-functional nature of its implementation; • to be able to increase the effectiveness of the marketing activity of the market entity at different levels of management, develop projects in the field of marketing and manage them; • be able to form and improve the marketing system of a market entity; • understand the essence and features of using marketing tools in the process of making marketing decisions; • justify marketing decisions at the level of a market entity using modern management principles, approaches, methods, techniques; • use the methods of marketing strategic analysis and interpret its results in order to improve the marketing activity of the market entity; • carry out diagnostics and strategic and operational management of marketing for the development and implementation of marketing strategies, projects and programs; • collect necessary data from various sources, process and analyze their results using modern methods and specialized software; • to know and understand the importance of social responsibility for the decisions made, to adhere to moral and cultural values; • be able to demonstrate in-depth knowledge of the theoretical and methodological foundations of the development of a complex mechanism for the implementation of marketing projects; • clear and unambiguous presentation of one's own conclusions, as well as the knowledge and explanations that justify them, to specialists and non-specialists, in particular, to persons who are studying; • use of foreign languages ??in professional activities; • decision-making in complex and unpredictable conditions, which requires the use of new approaches and forecasting; • responsibility for the development of professional knowledge and practices, assessment of the team's strategic development; • the ability for further learning, which is largely autonomous and independent
Required prior and related subjects: Prerequisites: Logistics Management, Marketing Management, Advertising Management, Strategic Marketing, Financial Management, Social responsibility in marketing, Marketing Policy of Distribution, Practice on the topic of master's qualification work. Co-requisites: Defence of Master`s Thesis
Summary of the subject: Introduction. The theoretical part. The analytical part. The research part. The design part. Conclusions. References. Applications to the Master's qualification work (to confirm the reliability of information used in the data and conclusions argument).
Assessment methods and criteria: • written final master's thesis is evaluated by the supervisor and reviewer
Recommended books: 1. Балабанова Л., Холод В., Балабанова І. Стратегічний маркетинг: підручник. Київ, 2019. 612 с. 2. Косар Н.С., Мних О.Б., Крикавський Є.В., Леонова С.В. Маркетингові дослідження: підручник. Львів, 2018. 460 с. 3. Крикавський Є., Дейнега І., Дейнега О., Патора Р. Маркетингова товарна політика: навч. посіб. Львів, 2012. 360 с. 4. Крикавський Є.В., Косар Н.С., Чубала А. Маркетингова політика розподілу: навч. посіб. Львів, 2012. 260 с. 5. Крикавський Є.В., Третьякова Л.І., Косар Н.С., Н.С. Стратегічний маркетинг: навч. посібник. Львів, 2013. 256 с. 6. Ларіна Я.С., Бабічева О.І., Буряк Р.І. Міжнародний маркетинг: підручник. Київ, 2018. 452 с.