Social responsibility in marketing

Major: Internet-Marketing
Code of subject: 7.075.04.O.008
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Svitlana Hrynkevich, Doctor of Economics, Professor, Nataliya M. Mashchak, PhD, Associate Professor
Semester: 1 семестр
Mode of study: денна
Learning outcomes: To know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. To be able to adapt and apply new advances in the theory and practice of marketing to achieve specific goals and solve the problems of the market entity. Be able to develop a strategy and tactics of marketing activities, taking into account the cross-functional nature of its implementation. Present and discuss the results of scientific and applied research, marketing projects in state and foreign languages. Be able to form and improve the marketing system of a market entity. To use methods of interpersonal communication in the course of solving collective problems, conducting negotiations, scientific discussions in the field of marketing. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Know and understand the importance of social responsibility for decisions, observe moral and cultural values. Know modern concepts and technologies of modern concepts and technologies of comprehensive customer service using the criteria for systemic optimization of the work of a market entity. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Use of foreign languages in professional activities. Responsibility for developing professional knowledge and practices, assessing strategic development of the team.
Required prior and related subjects: Marketing Management. Advertising Management. Strategic Marketing.
Summary of the subject: Social responsibility as a factor of sustainable development. Social responsibility of human, society and the state. Organizational and economic support management of corporate social responsibility. Forming relationships of employers with employees based on the principles of social responsibility. Building business relationships with external organizations on the principles of social responsibility. The environmental component of social responsibility. Social partnership as a tool for social responsibility. Monitoring of corporate social responsibility. Evaluation of the effectiveness of social responsibility. Strategic directions of social responsibility in Ukraine.
Assessment methods and criteria: final control (100%, differentiated test)
Recommended books: 1. Корпоративна соціальна відповідальність: моделі та управлінська практика : підручник / [Саприкіна М. А. та ін. за наук. ред. д.е.н., проф., засл. діяч науки і техніки України Редькіна О. С.] – К.: ТОВ «Фарбований лист», 2011. – 480 с. 2. Соціальна відповідальність : підручник / В. М. Тарасевич [та ін. ] ; за наук. ред. В. М. Тарасевича, О. В. Золотарьової ; Нац. металург. акад. України. – Дніпро: Економіка, 2019. – 203 с. 3. Kotler Ph., Kartajaya H., Setiawan I. (2010). Marketing 3.0: From Products to Customers to the Human Spirit / Ph. Kotler, H. Kartajaya, I. Setiawan. Wiley 4. Kotler P., Kartajaya H., Setiawan I. (2017). Marketing 4.0: Moving from Traditional to Digital Marketing. New York, United States. 5. Балуєва Ольга Володимирівна. Соціальна відповідальність : навч. посіб. / О. В. Балуєва, О. В. Боднарук. – Маріуполь : ДонДУУ, 2017. – 283 с. 6. Охріменко О.О. Соціальна відповідальність. – Навч. посіб. / О.О. Охріменко, Т.В. Іванова. – НТУУ «КПІ», 2015. – 180 с