Information and Computer Support of Marketing Activities

Major: Internet-Marketing
Code of subject: 7.075.04.M.018
Credits: 5.00
Department: Marketing and Logistics
Lecturer: Olena A. Pokhylchenko, PhD, Associate Professor of Economics
Semester: 2 семестр
Mode of study: денна
Learning outcomes: As the studies results, student has: - collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software; - know and be able to apply modern information technologies in practice; - ability to plan, organize and conduct various information and communication companies, compile media plans and media maps, create a concept of enterprise representation in the media space, conduct media calculations, determine the intermediate and final results of the media company; - plan the activities of the enterprise in the information space; - clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students; - making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting; - ability to further study that is largely autonomous and independent.
Required prior and related subjects: • Prerequisites: - • Co-requisites: -
Summary of the subject: The information in the management of marketing activities. Information system marketing. Organizing the collection and accumulation of marketing information. Organizational and technical aspects of marketing information processing in the enterprise. Information-analytical methods and models support of making marketing decisions. Modern software in marketing activities. Information resources of the Internet and local and regional information networks. Securing marketing information.
Assessment methods and criteria: - current control (100 %): performance and protection of laboratory work (20%), performance and protection of control work (20%), computer testing (60%).
Recommended books: 1. Вітлінський В.В., Терещенко Т.О., Савіна С.С. Економіко-математичні методи та моделі: оптимізація: навч. посібник. Київ: КНЕУ, 2016. 303 с. 2. Інформаційні технології в бізнесі: навч. посібник, частина 1 / за заг. ред. І.Б. Шевчук. Львів, 2020. 455 с. 3. Маркетингова інформація: підручник / Є.В. Крикавський та ін. Львів: Видавництво Львівської політехніки, 2014. 416 с. 4. Крикавський Є.В., Дейнега І.О., Дейнега О.В., Лорві І.Ф. Маркетинговий менеджмент: навч. посібник. Львів: Видавництво Львівської політехніки, 2014. 380 с. 5. Палеха Ю.І., Горбань Ю.І. Інформаційний бізнес: підручник. Київ: Видавництво Ліра_К, 2019. 492 с.