Digital Content Management

Major: Internet-Marketing
Code of subject: 7.075.04.O.004
Credits: 4.00
Department: Marketing and Logistics
Lecturer: Doctor of Economics, Professor Olena Bochko, P.h.D. Kapral Olha
Semester: 1 семестр
Mode of study: денна
Learning outcomes: Ability to make informed decisions. Ability to adapt and act in a new situation. Interpersonal skills. Ability to search, process and analyze information from various sources. Ability to conduct independent research and interpret their results in the field of marketing. Ability to diagnose the marketing activity of a market entity, perform marketing analysis and forecasting. The ability to develop and analyze the marketing strategy of a market entity and ways of its implementation, taking into account cross-functional relationships. The ability to carry out theoretical and applied research in the field of marketing at an appropriate level. Ability to develop and implement a strategy for Internet promotion of goods and services. Ability to organize an effective customer service system using the Internet. Ability to effectively use social networks and messengers in management
Required prior and related subjects: Digital Content Management (DM) Reputational digital management Electronic commerce Blogging and affiliate marketing Integrated digital marketing E-commerce management Blogging and remarketing
Summary of the subject: Digital content management deals with the storage, organization, indexing and curation of the digital content used by an organization. Digital content can take many forms including text files, documents, graphics, images, animations and audio and video files. While the most visible type of content management may be web content or streaming media, digital content management is about much more. For many organizations it’s a vital part of their sales, marketing and public relations strategy and a valuable tool for internal management and self-governance.
Assessment methods and criteria: 88-100 points - certified with the grade "excellent"; 71-87 points - certified with a grade of "good"; 50-70 points - certified with a "satisfactory" rating; 26-49 points – not certified; 0-26 points - not certified with an "unsatisfactory" rating. Performance of laboratory work - 50 points. The student performs 5 laboratory works for 10 points each. Under the condition of correct execution, design, timely submission and knowledge of the material, the student receives 10 points (maximum) when defending this work. If the work contains errors, is submitted late or is incorrectly formatted, 1 point is deducted for each item. If the student has completed everything according to the requirements, but does not know the material when defending the laboratory work, he receives 5 points. If the student did not complete his option, the work is not counted (the student receives 0 points). Performance of control works - 20 points. (for correspondence education). The student completes 2 test papers for 10 points each. Under the condition of correct execution, design, timely submission and knowledge of the material when defending this work, the student receives 10 points (maximum) for 1 work. If the work contains errors, is submitted late or is incorrectly formatted, 1 point is deducted for each item. If the student has completed everything according to the requirements, but does not know the material when defending the test paper, he receives 5 points. If the student did not complete his option, the work is not counted (the student receives 0 points). Current control: ? Testing; ? Oral frontal poll; ? Performances in class; Examination control: ? Testing; ? Written survey.
Recommended books: 1. Averyanov A. E. Application of the web resource content management information system for e-commerce. Formation of market relations in Ukraine. 2014. No. 10 (160). P. 171-174. 2. Berko A. Yu., Dorosh V. M., Chirun L. V. Intelligent content management system of e-business sites. URL: http://science.lpnu.ua/sites/default/files/journal-paper/2017/jun/3345/0294.pdf 3. Kurilov M.A., Tereshchenko S.V. Classification of web resource management systems and their use for the development of a distance learning site. Artificial intelligence. 2010. No. 3. P. 648–654. 4. Lanovy O. F., Kobzev I. V., Kalyakin S. V. Content management systems and website security. Information processing systems. 2010. Issue 3 (84). P. 38–41.

Digital Content Management (курсовий проєкт)

Major: Internet-Marketing
Code of subject: 7.075.04.O.007
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Kapral Olha
Semester: 1 семестр
Mode of study: денна
Learning outcomes: -Skills needed to create the information systems and network infrastructure required to develop content management tools. -Understanding how human-computer interaction and user experience methodology can help them design intuitive systems for a wide range of users and stakeholders. -New technologies like data science and artificial intelligence and how they will affect the industry.
Required prior and related subjects: Content-marketing Web analytics Internet marketing Public relations in marketing Sales management in the field of Internet marketing SRM systems
Summary of the subject: Digital content management deals with the storage, organization, indexing and curation of the digital content used by an organization. Digital content can take many forms including text files, documents, graphics, images, animations and audio and video files. While the most visible type of content management may be web content or streaming media, digital content management is about much more. For many organizations it’s a vital part of their sales, marketing and public relations strategy and a valuable tool for internal management and self-governance.
Assessment methods and criteria: Distribution of points on a 100-point scale
Recommended books: https://contentmarketinginstitute.com/