Blogging and Affiliate Marketing

Major: Internet-Marketing
Code of subject: 7.075.04.E.023
Credits: 4.00
Department: Marketing and Logistics
Lecturer: Kateryna Kalynets
Semester: 2 семестр
Mode of study: денна
Learning outcomes: As a result of studying the academic discipline, the student must be able to demonstrate the following learning outcomes: PRN1 Know and be able to apply modern principles, theories, methods and practical techniques of marketing in practical activities; PRN 4. To be able to develop a strategy and tactics of marketing activity taking into account the cross-functional nature of its implementation; PRN 8. Use methods of interpersonal communication in the course of solving collective problems, conducting negotiations, scientific discussions in the field of marketing; PRN 9. Understand the essence and features of the application of marketing tools in the process of making marketing decisions; PRN 11. Use the methods of marketing strategic analysis and interpret its results in order to improve the marketing activity of the market entity; PRN 13. Manage the marketing activities of the market entity, as well as its divisions, groups and networks, determine the criteria and indicators of its evaluation; PRN 14. Form a marketing system of interaction, build long-term mutually beneficial relations with other market subjects; PRN 16. To know and understand the importance of social responsibility for the decisions made, to adhere morally cultural values; PRPS 1. The ability to organize the trading activity of the subject management using the Internet; PRPS 2. Formation of incoming and outgoing information streams using the Internet; KOM1. Clear and unambiguous presentation of one's own conclusions, as well as the knowledge and explanations that justify them, to specialists and non-specialists, in particular, to persons who are studying; KOM2. Use of foreign languages ??in professional activities; AiB1. Decision-making in complex and unpredictable conditions, which requires the use of new approaches and forecasting.
Required prior and related subjects: Prerequisites: Social responsibility in marketing; Digital content management; Web analytics
Summary of the subject: 1. The content and significance of blogging in the modern business environment; 2. Prerequisites for creating a blog; 3. Strategy for the formation of blogging content; 4. Remarketing as a method of blog promotion; 5. Development models of affiliate marketing.
Assessment methods and criteria: For each practical lesson for students, a maximum of 5 points is set. When writing test tasks, the maximum is set at 0.5 points (eight tests), for a situational exercise – 2 points. Lectures, practical classes, laboratory classes: information and receptive method, method of problem presentation, explanation, Exercises; Independent work: research method, reproductive method.
Recommended books: 1. Dibrova T. Realiyi rynku Internet-reklamy v Ukrayini: [Pro aktyvne vykorystannya Internetu yak zasobu prosuvannya tovariv ta posluh v Ukrayini] / T. Dibrova, M. Lebedenko. // Marketynh v Ukrayini. – 2007. – № 2. – s.21 – 24. 2. YE. V. Krykavs?kyy, I. O. Deyneha, O. V. Deyneha, I. F. Lorvi. Marketynhovyy menedzhment / Navchal?nyy posibnyk - L?viv : Vydavnytstvo L?vivs?koyi politekhniky, 2014. 380 s. 3. Ahafonov, A. Setevoy marketynh. Systema rekrutyrovanyya v Ynternete / A. Ahafonov. - M.: Omeha-L, 2019. - 128 c. 4. Zahrebel?nyy H. Performance-marketynh. Zastav?te ynternet rabotat? na vas / H. Zahrebel?nyy. - M.: Al?pyna Pablysher, 2017. - 270 c. 5. Kalynets K. WHAT INFLUENCE INTO CONSUMER DECISION // The 8th International scientific and practical conference “Fundamental and applied research in the modern world // (March 17-19, 2021) BoScience Publisher, Boston, USA. 2021. – 101-109 p. 6. Kalynets K. // ADVERTISING AT SOCIAL NETWORKS: EVALUATION OF STUDENTS? ATTITUDES TO IT // Science and education: problems, prospects and innovations. Proceedings of the 7th International scientific and practical conference. CPN Publishing Group. Kyoto, Japan. 2021. Pp. 21-27. URL: https://sci-conf.com.ua/vii-mezhdunarodnaya-nauchno-prakticheskaya-konferentsiya-science-and-education-problems-prospects-and-innovations-1-3-aprelya-2021-goda-kioto-yaponiya-arhiv/. 7. Robin Houghton. Blogging for Creatives : How Designers, Artists, Crafters and Writers Can Blog to Make Contacts, Win Business and Build Success / F&W Publications Inc / Ohio, United States, 2012. – 192 p.; 8. Mark Schaefer , Stanford Smith. Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time / McGraw-Hill Professional / USA, 2013. – 176 p. 9. Herring, S. C., L. A. Schreit, S. Bonus, and E. Wright (2005). "Weblogs as a Bridging Genre." Information, Technology & People 18.2: 142–71. 10. Herring, S. C., L. A. Schreit, S. Bonus, and E. Wright (2005). "Weblogs as a Bridging Genre." Information, Technology & People 18.2: 142–71.