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Modern E-business Strategies
Major: Business, Trade and Exchange Activities
Code of subject: 6.076.04.E.126
Credits: 4.00
Department: Ecological Politics and Environment Protection Management
Lecturer: Shaida Oksana, PhD, Sc. (Econ), Associate professor
Semester: 6 семестр
Mode of study: денна
Learning outcomes: UM 2. Apply acquired knowledge to identify, set and solve problems in various practical situations in business, trade and stock market activities.
UM 3. To have written and oral professional communication skills in national and foreign languages.
UM 4. To use modern computer and telecommunication technologies for the exchange and distribution of professionally oriented information in the field of entrepreneurship, trade and stock market activity.
UM 8. Apply the acquired knowledge and skills to initiate and implement measures in the field of environmental protection and the implementation of safe activities of business, trade and stock exchange structures
ЗН3. Demonstrate basic and structured knowledge in the field of entrepreneurship, trade and stock exchange activities for further use in practice.
ЗН4. To use knowledge of the forms of interaction of subjects of market relations to ensure the activity of business, trade and exchange structures.
UM 10. To be able to apply innovative approaches in business, trade and stock exchange activities.
ЗН5. Evaluate the characteristics of goods and services in business, trade and exchange activities using modern methods
UM 12. Apply knowledge and skills to ensure effective organization of foreign economic activity of business, trade and stock exchange structures, taking into account market conditions and current legal norms.
K1 Conveying to specialists and non-specialists information, ideas, problems, solutions and own experience in the field of professional activity
K2 Ability to effectively form a communication strategy
Autonomy and responsibility:
AB1 Management of complex actions or projects, responsibility for decision-making in unpredictable conditions
AB3 Ability to further study with a high level of autonomy
Required prior and related subjects: Basics of entrepreneurship and management
Business planning in trade enterprises
Business in social networks
Summary of the subject: Introduction to the discipline "Modern strategies of electronic
business"
Electronic business models
Marketing and advertising in electronic business
Social, mobile, local marketing
E-business: ethical and legal aspects
Online media
Online communities
Retail trade of goods and services on the Internet
Assessment methods and criteria: Current control (40%): practical work, oral examination, current tests.
Examination control (60%): exam; test tasks (50%) oral component (10%).
Recommended books: 1. Mayevska A.A. Electronic commerce and law. Educational and methodical
manual. Structure. A. A. Majevska - Kh. :2010. - 256 p.
2. Shaleva O.I. Electronic commerce - Study guide. - K.: Center
of educational literature, 2011. - 216 p.
3. Tardaskina T.M., Strelchuk E.M., Tereshko Yu.V. E-commerce:
Study guide, - Odesa, 2011
4. O. O. Zaitseva, I. M. Bolotyniuk. Electronic business. Educational
manual - Ivano-Frankivsk: Lileya-NV, 2015
5. KM Kraus. Electronic commerce and Internet trade: educational and methodological guide. - Kyiv: Agrar Media Group, 2021. - 454 p.