Business in Social Networks

Major: Business, Trade and Exchange Activities
Code of subject: 6.076.04.E.135
Credits: 5.00
Department: Ecological Politics and Environment Protection Management
Lecturer: Kosovska Vira Vasylivna
Semester: 8 семестр
Mode of study: денна
Learning outcomes: Studying an academic discipline involves achievement As a result of studying an academic discipline, the student must be able to demonstrate the following learning outcomes: - Know the basics of accounting and taxation in business, trade and stock exchange activities. - To know the basics of business planning, assessment of market conditions and the results of business, trade and exchange structures, taking into account risks. - Apply knowledge of electronic market elements; features of virtual enterprises, tactical methods of Internet trade. As a result of studying the academic discipline, the student must be able to demonstrate the following program learning outcomes: K1. Conveying to specialists and non-specialists information, ideas, problems, solutions and own experience in the field of professional activity AB1. Management of complex actions or projects, responsibility for decision-making in unpredictable conditions.
Required prior and related subjects: Prerequisites: Electronic payment systems, Legal regulation of electronic commerce Co-requisites: Cryptocurrency and virtual exchanges
Summary of the subject: The phenomenon of social networks Tools to increase user activity in social networks Copywriting Social networks as a business platform Creating a strong business brand in social networks SMM-strategies and tools for promotion in social networks Effectiveness of work in social networks
Assessment methods and criteria: Assessment of students' knowledge is carried out on the basis of the results of current and final examinations. Current control (40%): practical and laboratory work, current testing Final control (60%): final test, oral component. Student learning outcomes are evaluated according to the 100-point evaluation scale established at the University: 100-88 points "Certified with a grade of "excellent" - awarded in the event that the applicant freely and fully masters the program material of the course. When answering, one must show familiarity with the main theoretical and methodological aspects of science, understanding of the essence and directions of application of knowledge. The applicant must be able to solve tasks related to practical work. 87-71 points "Certified with a grade of "good" - the applicant admits some errors and inaccuracies that do not affect the overall consistency of knowledge and indicate the applicant's understanding of theoretical, methodical and practical material. 70-50 points "Certified with a rating of "satisfactory" - having a good command of the program material of the course, the applicant does not fully disclose special questions, regularities, does not quite accurately interpret concepts and terms. Applied tasks are generally performed methodically incorrectly, but there are significant discrepancies in the final results. In general, the applicant has minimal knowledge that allows him to perform his professional functions in the future. 49-26 points "Not certified" - the applicant does not have special terminology, does not understand the meanings of specific theoretical, methodical and applied questions. The amount of theoretical knowledge and practical skills of such an acquirer is insufficient for the performance of professional duties. Completed more than 50% of mandatory individual work. 25-0 points "Not certified with the rating "unsatisfactory" - the applicant does not understand the essence of the questions, does not have the basic concepts of the course, completed less than 50% of the required individual work.
Recommended books: 1. Dovgan O.D. Social networks as a factor influencing information security. Legal informatics. 2015. No. 2(46). P. 25–31. 2. Lobovikova O.O., Melnikov A.S. Social networks as a phenomenon of the information society. Bulletin of Lviv University. The series is sociological. 2011. Issue 5. P. 154–160. 3. Working with social networks: A manual on the use of social networks, developed by the press and public information department of the EU Consultative Mission in Ukraine. Kyiv, August 2020, 46 p. 4. Social networks for business - we use them correctly! URL: https://webprofit.com.ua/sotsialnimerezhi-dlya-biznesu/ 5. Shevchuk I. B. Business in social networks: Education. manual - Lviv: NNVK "ATB" Publishing House, 2021. 219 p. 6. 7 Important Reasons Why Your Business Should Use Social Media. URL: https://ag.marketing/blog/chomu-vashomu-biznesu-varto-vikoristovuvati-soc-aln-merezh/ 7. Social Media Marketing for Businesses. URL: https://www.wordstream.com/social-media-marketing