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System Analysis in Marketing
Major: Marketing
Code of subject: 8.075.00.M.031
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Olha.B.Mnych, Doctor of Economics, Professor, Department of Marketing and Logistics
Sofiya.V.Leonova, Candidate of Economic Sciences, Associate Professor, Department of Marketing and Logistics
Olha.B.Hirna, Candidate of Economic Sciences, Associate Professor, Department of Marketing and Logistics
Semester: 4 семестр
Mode of study: денна
Завдання: general competences:
Ability to abstract thinking, analysis and synthesis.
professional competences of a professional direction:
Ability to apply modern marketing methods and tools, digital technologies, resources and economic-mathematical methods and models in scientific and pedagogical activities.
The ability to identify and formalize patterns of development of market relations objects based on fundamental and applied research, development of recommendations for increasing the efficiency of marketing systems.
The ability to work out reasonable sequences, models, mechanisms, systems, etc. for clearly defined economic objects in the field of marketing
Learning outcomes: Plan and carry out empirical and/or theoretical research on marketing and related interdisciplinary areas using modern tools and observing the norms of professional and academic ethics, critically analyze the results of own research and the results of other researchers in the context of the entire complex of modern knowledge regarding the problem under study.
Freely present and discuss with specialists and non-specialists research results, scientific and applied marketing problems in national and foreign languages, publish research results in scientific publications in leading international scientific publications.
Develop models of interaction of individual economic agents and mechanisms of influence on them
Adapt and apply in marketing the apparatus of scientific research of related specialties and fields of knowledge.
Required prior and related subjects: Prerequisites: -
co-requisites: -
Summary of the subject: It involves providing higher education seekers with the degree of Doctor of Philosophy with knowledge about the essence and scope of system analysis, the content of its methods and their impact on the marketing activities of the enterprise, as well as the formation of practical skills for making informed management decisions using a systematic approach to analyzing the changing market situation.
Опис: Subject, methods and objectives of the course. The role of systems analysis in economics and marketing. Methodological principles of system analysis. Principles of systematicity and isomorphism Trends in the development of a systems approach in the conditions of VUCA-world. Characteristics of the system and its main properties. Building systems and studying the synergy effect. Hierarchical systems. The concept of the marketing system, the features of its elements and the relationships between them. Adaptability of systems and development of system-reflexive marketing. Ashby's principle as a justification of the hierarchical structure. Methodology of system analysis and its applied aspects in the field of marketing. General characteristics of modern methods of systems analysis and structural modeling. Hybrid models and their features. AMV files and their role in multidimensional process modeling. System optimality and search for optimal management solutions using cloud technologies. Development of economic metrology in the conditions of service economy.
Assessment methods and criteria: current control (40%): written component of the work (55%), oral component of the survey (5%).
Критерії оцінювання результатів навчання: 1. Current work control involves the assessment of the knowledge of higher education holders of the degree of Doctor of Philosophy in practical classes (assessment of the performance of situational exercises and tasks during the class; assessment of participation in discussions, summaries of the issues considered in the practical class);
2. Examination control: assessment of students' knowledge on the exam, which includes a written and oral component.
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems;87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems;49–26 points – (“not certified” with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is given for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Вітлінський В. В. Економіко-математичні методи та моделі: оптимізація: Навч. посібник / Вітлінський В. В., Терещенко Т. О., Савіна С. С. - К. : КНЕУ, 2016. - 303 с.
2. Економіко-математичне моделювання: Навч. посібник / [Р.В. Фещур, В.П. Кічор, І.Я. Олексів та ін.]. – Львів: Бухгалтерський центр «Ажур», 2010. – 340 с.
3. Економіко-математичне моделювання: Навч. посібник / За ред. О. Т. Іващука. – Тернопіль: ТНЕУ «Економічна думка», 2008. – 704 с.
4. Економіко-математичні методи та моделі: Навч. посібник. / За заг. ред. В.М. Мацкул - Одеса: ОНЕУ, 2018.- 404 с.
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