Marketing and Logistics Management

Major: Marketing
Code of subject: 8.075.00.M.028
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Doctor of Economics, Professor Krykavskyy Y.V.
Semester: 4 семестр
Mode of study: денна
Learning outcomes: • Ability to demonstrate a thorough knowledge of the theoretical and applied foundations of the full range of types of marketing and their areas of application; • Ability to demonstrate knowledge and understanding of the philosophical methodology of scientific knowledge, psychological and pedagogical aspects of professional and scientific activities, their own scientific worldview and moral and cultural values; • Ability to apply the acquired knowledge in various subject areas of marketing to formulate and justify new theoretical positions and practical recommendations in a particular area of ??research.
Required prior and related subjects: Prerequisites: Communication Management; Stakeholder Relationship Management. Co-requisites: Pedagogical practice
Summary of the subject: Current trends in the development of marketing and logistics management at the enterprise. Organization of management of marketing and logistics activities of the enterprise. The system of marketing planning at the enterprise. Classification and structuring of logistics systems. Ethical norms of marketing and logistics management. Marketing strategies in enterprise management. Logistics strategies in enterprise management. Control of marketing and logistics activities of the enterprise.
Assessment methods and criteria: • current control (70%) • control work (30%)
Recommended books: 1. Крикавський Є. В. Логістичне управління : підручник. Львів, 2005. 684с. 2. Крикавський Є.В., Дейнега І.О., Дейнега О.В., Лорві І.Ф. Маркетинговий менеджмент: навч. посібник . Львів, 2014. 380 с. 3. Пономаренко В. С., Таньков К.М., Т. І. Лепейко. Логістичний менеджмент : підручник. Київ, 2010. 437с. 4. Шандрівська О.Є. , Кузяк В.В., Хтей Н.І. Логістичний менеджмент. Теоретичні основи : підручник. Львів, 2014.196 с. 5. Крикавський Є.В., Косар Н.С., Чубала А. Маркетингова політика розподілу : навчальний посібник. Львів, 2012. 260 с. 7. Маркетинговий менеджмент: підручник / Ф. Котлер та ін. Київ, 2008. 720 с. 8. Kotler Ph. Marketing 3.0. New Jersey, 2014, 197 р. 9. Маркетинговий менеджмент / за ред. Л.В. Балабанової. Київ, 2004. 354с.