Digital Content Management

Major: Marketing
Code of subject: 7.075.04.O.044
Credits: 4.00
Department: Marketing and Logistics
Lecturer: Kapral Olha
Semester: 1 семестр
Mode of study: денна
Learning outcomes: Ability to generate new ideas (creativity). Ability to develop and manage projects. The ability to develop and analyze the marketing strategy of a market entity and ways of its implementation, taking into account cross-functional relationships. The ability to form a market entity's marketing system and evaluate the effectiveness and efficiency of its functioning. Ability to promote goods and services using search engine tools and other software. The ability to optimize text and visual materials in order to effectively promote the company's goods and services on the Internet. Ability to develop and implement a strategy for Internet promotion of goods and services. Ability to organize an effective customer service system using the Internet. Ability to effectively use social networks and messengers in management.
Required prior and related subjects: Reputational digital management Electronic commerce Blogging and affiliate marketing Integrated digital marketing E-commerce management Blogging and remarketing Marketing Policy of Distribution Master’s Thesis Internship Master’s Thesis Preparation, Master’s Thesis Defence
Summary of the subject: Digital content management deals with the storage, organization, indexing and curation of the digital content used by an organization. Digital content can take many forms including text files, documents, graphics, images, animations and audio and video files. While the most visible type of content management may be web content or streaming media, digital content management is about much more. For many organizations it’s a vital part of their sales, marketing and public relations strategy and a valuable tool for internal management and self-governance.
Assessment methods and criteria: 88-100 points - certified with the grade "excellent"; 71-87 points - certified with a grade of "good"; 50-70 points - certified with a "satisfactory" rating; 26-49 points – not certified; 0-26 points - not certified with an "unsatisfactory" rating. Performance of laboratory work - 50 points. The student performs 5 laboratory works for 10 points each. Under the condition of correct execution, design, timely submission and knowledge of the material, the student receives 10 points (maximum) when defending this work. If the work contains errors, is submitted late or is incorrectly formatted, 1 point is deducted for each item. If the student has completed everything according to the requirements, but does not know the material when defending the laboratory work, he receives 5 points. If the student did not complete his option, the work is not counted (the student receives 0 points). Performance of control works - 20 points. (for correspondence education). The student completes 2 test papers for 10 points each. Under the condition of correct execution, design, timely submission and knowledge of the material when defending this work, the student receives 10 points (maximum) for 1 work. If the work contains errors, is submitted late or is incorrectly formatted, 1 point is deducted for each item. If the student has completed everything according to the requirements, but does not know the material when defending the test paper, he receives 5 points. If the student did not complete his option, the work is not counted (the student receives 0 points). Current control: ? Testing; ? Oral frontal poll; ? Performances in class; Examination control: ? Testing; ? Written survey.
Recommended books: 1. Averyanov A. E. Application of the web resource content management information system for e-commerce. Formation of market relations in Ukraine. 2014. No. 10 (160). P. 171-174. 2. Berko A. Yu., Dorosh V. M., Chirun L. V. Intelligent content management system of e-business sites. URL: http://science.lpnu.ua/sites/default/files/journal-paper/2017/jun/3345/0294.pdf 3. Kurilov M.A., Tereshchenko S.V. Classification of web resource management systems and their use for the development of a distance learning site. Artificial intelligence. 2010. No. 3. P. 648–654. 4. Lanovy O. F., Kobzev I. V., Kalyakin S. V. Content management systems and website security. Information processing systems. 2010. Issue 3 (84). P. 38–41.

Digital Content Management (курсовий проєкт)

Major: Marketing
Code of subject: 7.075.04.O.045
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Kapral Olha
Semester: 1 семестр
Mode of study: денна
Learning outcomes: Ability to make informed decisions. Ability to develop and manage projects. Ability to conduct independent research and interpret their results in the field of marketing. The ability to apply a creative approach to work by profession. Ability to promote goods and services using search engine tools and other software. The ability to optimize text and visual materials in order to effectively promote the company's goods and services on the Internet. Ability to develop and implement a strategy for Internet promotion of goods and services. Ability to organize an effective customer service system using the Internet. Ability to effectively use social networks and messengers in management.
Required prior and related subjects: Digital content management
Summary of the subject: Digital content management deals with the storage, organization, indexing and curation of the digital content used by an organization. Digital content can take many forms including text files, documents, graphics, images, animations and audio and video files. While the most visible type of content management may be web content or streaming media, digital content management is about much more. For many organizations it’s a vital part of their sales, marketing and public relations strategy and a valuable tool for internal management and self-governance.
Assessment methods and criteria: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Averyanov A. E. Application of the web resource content management information system for e-commerce. Formation of market relations in Ukraine. 2014. No. 10 (160). P. 171-174. 2. Berko A. Yu., Dorosh V. M., Chirun L. V. Intelligent content management system of e-business sites. URL: http://science.lpnu.ua/sites/default/files/journal-paper/2017/jun/3345/0294.pdf 3. Kurilov M.A., Tereshchenko S.V. Classification of web resource management systems and their use for the development of a distance learning site. Artificial intelligence. 2010. No. 3. P. 648–654. 4. Lanovy O. F., Kobzev I. V., Kalyakin S. V. Content management systems and website security. Information processing systems. 2010. Issue 3 (84). P. 38–41.