Organization of Exhibition Activities

Major: Marketing
Code of subject: 7.075.00.M.010
Credits: 3.00
Department: Marketing and Logistics
Lecturer: PhD, Assoc. Prof. Nazar Hlynskyy
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. Present and discuss the results of scientific and applied research, marketing projects in state and foreign languages. Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Be able to determine the target audience of promotion activities, to form and implement media campaigns on the principles of omnichannel, to determine their intermediate and final results. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Use of foreign languages in professional activities. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. Responsibility for developing professional knowledge and practices, assessing strategic development of the team. Ability to further study that is largely autonomous and independent.
Required prior and related subjects: Prerequisites: – Co-requisites: Special Course of Scientific Research in the Field of Specialty; Workshop on Writing of Scientific Publications, Conference Proceedings and Presentation of Scientific Reports; Research and Educational Experience
Summary of the subject: Theoretical foundations of exhibition activity. Preparation for holding and participating in exhibition and fair events. Equipment in exhibition activities. Types and organizational construction of stands. Organization of work of stand-up artists at the exhibition. Basics of communication at exhibition events. Registration of the results of the exhibition (fair).
Assessment methods and criteria: Current control (30 %): review of case studies, work during practical classes, oral questioning. Final control (70%, tests)
Recommended books: 1. Глинський Н.Ю. Електронний навчально-методичний комплекс «Організація виставкової діяльності»» / Глинський Н.Ю. [Електронний ресурс]. – Режим доступу: htpp://vns.lp.edu.ua/course/view.php?id=8964. 2. Мороз Л.А., Чухрай Н.І. Маркетинг: Підручник / За ред.. Л.А. Мороз. – Львів: Бухгалтерський центр «Ажур»: 2013. – 232 с. 3. Крикавський Є. В. Маркетингова політика комунікацій: навчальний посібник / Є. В. Крикавський, Л. А. Мороз, К. С. Калинець. – Львів: Видавництво Львівської політехніки, 2022. – 136 c. 4. Антонюк Я. М., Шиндировський І. М. Організація виставкової діяльності : навч. посіб. Львів : Вид-во Львів. комерц. акад., 2015. 327 с.