Commercial Activity of Intermediary Organizations

Major: Marketing
Code of subject: 7.075.01.E.035
Credits: 5.00
Department: Marketing and Logistics
Lecturer: Myroslava M. Mamchyn, PhD., Associate Professor of Economies
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To be able to adapt and apply new advances in the theory and practice of marketing to achieve specific goals and solve the problems of the market entity. Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. Be able to form and improve the marketing system of a market entity. Understand the essence and features of the use of marketing tools in the marketing decision-making process. Carry out diagnostics and strategic and operational marketing management for the development and implementation of marketing strategies, projects, and programs. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. Be able to organically and effectively combine the tools of marketing commodity, price, communication, and distribution policy of a trading enterprise. Know and understand current theoretical and practical approaches to the organization of marketing distribution policy and the formation of optimal goods distribution channels. Generate information input and output streams using the Internet. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. Responsibility for developing professional knowledge and practices, assessing strategic development of the team.
Required prior and related subjects: • prerekvizyt:social responsibility in marketing, marketing management, marketing distribution policy • korekvizyts: commercial activity of intermediary organizations ( course project )
Summary of the subject: The market and the business of brokering companies. Organizational forms of commercial enterprises. Business relationships and contractual relationship intermediaries conditions of sale and transport. The organization purchases and sales of products and provision of additional services. Material and technical base of business mediation companies. Methods of evaluating performance technical and organizational level intermediary companies and effectiveness of customer service. Working capital and business organization of settlements. Planning the cost of business. Pricing in commercial activities company. Psychology and ethics of business.
Assessment methods and criteria: • Current control (30%): oral examination • Final control (70%) tested.
Recommended books: Комерційна діяльність на ринку товарів та послуг (За ред. проф. Апопія В. В., проф. Гончарука Я. А.), Львів, вид-во ЛКА, 2001. – 450 с. 2. Антонюк Я.М., Шиндировський І.М. Комерційна діяльність : навч. посіб. Львів : «Магнолія 2006», 2017. 332с. 3. Комерційна діяльність: підручник / за ред. П.Ю. Балабана. Харків : Світ книг, 2018. 452с. 4. Мамчин М.М., Антонечко О.М., Савченко Ю.Т. Комерційна діяльність посередницьких організацій: Навч. посібник. Львів: Вид-во НУ «Львівська політехніка», 2019. - 185 с. 5. Товарознавсто та комерційна діяльність: підручник / В. Л.Дикаль та ін. ; за ред. В.Л. Дикаля . Харків : УкрДУЗТ , 2018. 362с.63. Основи підприємництва: підручник / під заг. ред. Н.В.Валінкевич. Житомир: ЖДТУ, 2019. 493с.

Commercial Activity of Intermediary Organizations (курсовий проєкт)

Major: Marketing
Code of subject: 7.075.01.E.038
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Myroslava M. Mamchyn, PhD., Associate Professor of Economies
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To be able to adapt and apply new advances in the theory and practice of marketing to achieve specific goals and solve the problems of the market entity.Present and discuss the results of scientific and applied research, marketing projects in state and foreign languages. Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. Be able to form and improve the marketing system of a market entity. Understand the essence and features of the use of marketing tools in the marketing decision-making process. Carry out diagnostics and strategic and operational marketing management for the development and implementation of marketing strategies, projects, and programs. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. Be able to organically and effectively combine the tools of marketing commodity, price, communication, and distribution policy of a trading enterprise. Know and understand current theoretical and practical approaches to the organization of marketing distribution policy and the formation of optimal goods distribution channels. Generate information input and output streams using the Internet. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. Responsibility for developing professional knowledge and practices, assessing strategic development of the team.
Required prior and related subjects: • prerekvizyt : commercial activity of intermediary organizations • korekvizyts: -
Summary of the subject: Concrete market of commodities analysis. Features of intermediary activity are at the commodity market. Marketing decisions of mediators are at the market. Determination of efficiency of activity of resellers.
Assessment methods and criteria: Final control (100%, differentiated test): completion and defence of the course project.
Recommended books: 1. Комерційна діяльність на ринку товарів та послуг (За ред. проф. Апопія В. В., проф. Гончарука Я. А.), Львів, вид-во ЛКА, 2001. – 450 с. 2. Антонюк Я.М., Шиндировський І.М. Комерційна діяльність : навч. посіб. Львів : «Магнолія 2006», 2017. 332с. 3. Комерційна діяльність: підручник / за ред. П.Ю. Балабана. Харків : Світ книг, 2018. 452с. 4. Мамчин М.М., Антонечко О.М., Савченко Ю.Т. Комерційна діяльність посередницьких організацій: Навч. посібник. Львів: Вид-во НУ «Львівська політехніка», 2019. - 185 с. 5. Товарознавсто та комерційна діяльність: підручник / В. Л.Дикаль та ін. ; за ред. В.Л. Дикаля . Харків : УкрДУЗТ , 2018. 362с. 6. Основи підприємництва: підручник / під заг. ред. Н.В.Валінкевич. Житомир: ЖДТУ, 2019. 493с.

Commercial Activity of Intermediary Organizations

Major: Marketing
Code of subject: 7.075.01.E.039
Credits: 5.00
Department: Marketing and Logistics
Lecturer: Myroslava M. Mamchyn, PhD., Associate Professor of Economies
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To be able to adapt and apply new advances in the theory and practice of marketing to achieve specific goals and solve the problems of the market entity. Be able to increase the effectiveness of a marketing activities of market entity at different levels of management, develop projects in the field of marketing and manage them. Be able to form and improve the marketing system of a market entity. Understand the essence and features of the use of marketing tools in the marketing decision-making process. Carry out diagnostics and strategic and operational marketing management for the development and implementation of marketing strategies, projects, and programs. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. Be able to organically and effectively combine the tools of marketing commodity, price, communication, and distribution policy of a trading enterprise. Know and understand current theoretical and practical approaches to the organization of marketing distribution policy and the formation of optimal goods distribution channels. Generate information input and output streams using the Internet. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. Responsibility for developing professional knowledge and practices, assessing strategic development of the team.
Required prior and related subjects: • prerekvizyt: social responsibility in marketing, marketing management, marketing distribution policy • korekvizyts: -
Summary of the subject: The market and the business of brokering companies. Organizational forms of commercial enterprises. Business relationships and contractual relationship intermediaries conditions of sale and transport. The organization purchases and sales of products and provision of additional services. Material and technical base of business mediation companies. Methods of evaluating performance technical and organizational level intermediary companies and effectiveness of customer service. Working capital and business organization of settlements. Planning the cost of business. Pricing in commercial activities company. Psychology and ethics of business.
Assessment methods and criteria: • Current control (30%): oral examination • Final control (70%) tested.
Recommended books: 1. Комерційна діяльність на ринку товарів та послуг (За ред. проф. Апопія В. В., проф. Гончарука Я. А.), Львів, вид-во ЛКА, 2001. – 450 с. 2. Антонюк Я.М., Шиндировський І.М. Комерційна діяльність : навч. посіб. Львів : «Магнолія 2006», 2017. 332с. 3. Комерційна діяльність: підручник / за ред. П.Ю. Балабана. Харків : Світ книг, 2018. 452с. 4. Мамчин М.М., Антонечко О.М., Савченко Ю.Т. Комерційна діяльність посередницьких організацій: Навч. посібник. Львів: Вид-во НУ «Львівська політехніка», 2019. - 185 с. 5. Товарознавсто та комерційна діяльність: підручник / В. Л.Дикаль та ін. ; за ред. В.Л. Дикаля . Харків : УкрДУЗТ , 2018. 362с. 6. Основи підприємництва: підручник / під заг. ред. Н.В.Валінкевич. Житомир: ЖДТУ, 2019. 493с.