Organization of Exhibition Activities

Major: Social Communication and Information Activities
Code of subject: 6.029.04.O.010
Credits: 6.00
Department: Social Communication and Information Activities
Lecturer: Ph.D., Associate Professor Bilushchak Тetiana
Semester: 2 семестр
Mode of study: денна
Learning outcomes: INC. Ability to solve complex specialized tasks and practical problems in the field of social communications and information activities, which involves the application of the provisions and methods of social communications and information activities, and are characterized by complexity and uncertainty of conditions. GC 2. Ability to apply knowledge in practical situations. GC 6. Skills in the use of information and communication technologies. PC 1. Ability to select, analyze, evaluate, systematize, monitor, organize, storage, disseminate and make available information and knowledge in any format. PC 3. Ability to use modern applied computer technology, software, network and mobile technologies to solve professional problems. PC 8. Ability to design and create information resources, products and services. KN 9. Evaluate the possibility of using new information and computer and communication technologies to improve production practices information products and services. KN 17. Be responsible, ensure effective teamwork. SK 3. Systematically think and apply creative abilities to the formation of fundamentally new ideas. SK 7. Work effectively both individually and as a team. COM 2. Ability to use a variety of methods, including information technology, to communicate effectively at the professional and social levels. A&R.1. Ability to adapt to new situations and make decisions. A&R.3. Ability to treat the work responsibly and achieve the goal in compliance with the requirements of professional ethics
Required prior and related subjects: Prerequisites: Engineering of Information Activity Сo-requisites: Business Communication Modeling
Summary of the subject: While studying the discipline "Organization of exhibition activities" students gain a set of theoretical knowledge and practical skills of principles and rules of planning exhibition activities of the institution, organization and management of exhibition events, selection of exhibition equipment and exhibition design, creation of advertising support. dissemination of information through social networks, establishing effective communication with visitors at exhibition events, organization of virtual exhibitions in the information activities of the institution in the context of digital marketing communications. The study of the course emphasizes the role of exhibition activities as a marketing tool in the promotion of goods and services of the institution, as well as multimedia visualization as a way of presenting creative projects in the form of virtual exhibitions
Assessment methods and criteria: Current control (40%): oral examination, performance of work in laboratory and practical classes; - final control (60%): exam (three-level testing).
Recommended books: 1. Bilushchak T. Organization of exhibition activities: a course of lectures. Lviv: Lviv Polytechnic National University Publishing House, 2017. 72p. 2. Widowed A., Widowed O. Organization of exhibition activities: a textbook. Chernivtsi: Technodruk, 2018. 264 p. 3. Tkachenko T., Duplyak T. Exhibition business: monograph. Kyiv: Kyiv. nat. trade and economy University, 2016. 244 p. 4. Antonyuk Y., Shindirovsky I. Organization of exhibition activities: textbook. way. Lviv. commerce. acad. Lviv: Lviv Commercial Academy Publishing House, 2015. 327 p. 5. Bilushchak T., Akidzhi V. Features of services for creating virtual exhibitions in the formation of an effective library and information space. Bulletin of the Book Chamber, 2019. № 2. pp. 45-48. 6. Mardar M., Lozovskaya G., Ustenko I. Modern methods of promoting goods: lab. practicum: textbook. way. Kherson: Kind. FOP Green DS, 2018. 130 p. 7. 6. Serednytska L, Gega R. Exhibition and fair activity in the system of marketing communications. Mukachevo State University: Economics and Society, 2017. Issue. 13. pp. 716-721 8. Kuvaeva T., Shinkarenko N. Research of features of virtual exhibitions in the context of digitalization. Economic space, 2019. № 150. S. 5-20.