Business Communication Simulation

Major: Social Communication and Information Activities
Code of subject: 6.029.04.O.013
Credits: 6.00
Department: Social Communication and Information Activities
Lecturer: Associate Professor Nataliia Khymytsia
Semester: 2 семестр
Mode of study: денна
Learning outcomes: know: - know and understand the scientific principles of organization, modernization, and implementation of new technologies in social communications and information activities; - implement and use communication technologies in social systems, multimedia information support, web design, and web marketing technologies; - use a variety of communication technologies for effective communication at the professional and social levels on the basis of tolerance, dialogue, and cooperation. be able: - apply knowledge and understanding for the identification, formulation, and solving problems of the specialty, using known methods; - ability to use various methods, including information technology, for effective communication at the professional and social levels; - the ability to be responsible in the work performed and achieve the goal in compliance with the requirements of professional ethics.
Required prior and related subjects: • Organization of exhibition activities • Record keeping: methods and practice • Documentation of management information
Summary of the subject: The nature and specifics of business communication. Features of modeling and conducting external business communication Organization of effective business verbal communication. Features of nonverbal transmission of information in the process of business interaction. Modeling and conducting individual forms of business communication. Organization and conduct of collective forms of business communication. Modeling of internal corporate communications. Organizing and conducting public relations campaigns.
Assessment methods and criteria: • defense of practical tasks, written reports on laboratory work, oral examination (70%) • final control (control measure, credit): written form (30%)
Recommended books: 1. Khymytsia N.O, Morushko O.O Business communication: textbook. / N.O Khymytsia, O.O Morushko. - Lviv: Lviv Polytechnic National University Publishing House, 2016. - 224 p. - (Series "Documentation and information"). 2. Morushko O.O, Khymytsia N.O Humanization of information exchange: textbook. / О.О. Morushko, N.О. Khymytsia - Lviv: Lviv Polytechnic National University Publishing House, 2017. - 224 p. - (Series "Documentation and information"). for bachelors. 3. Ethics of business communication: a textbook / [T.B. Gritsenko, С.P. Grishchenko, Т.D. Ishchenko and others]. - Kyiv: Center for Educational Literature, 2017. - 344 p.