Social responsibility in marketing

Major: Marketing
Code of subject: 7.075.00.O.005
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Doctor of Economics, Senior Lecturer Mashchak N.M., Doctor of Economics, Prof. Grynkevych S.S.
Semester: 1 семестр
Mode of study: денна
Learning outcomes: Know and be able to apply modern principles, theories, methods and practical techniques of marketing in practical activities. To be able to adapt and apply new achievements in the theory and practice of marketing to achieve specific goals and solve the problems of a market entity. To be able to form and improve the marketing system of a market entity. Form a marketing system of interaction, build long-term mutually beneficial relations with other market subjects. To know and understand the importance of social responsibility for decisions made, to adhere to moral and cultural values. To be able to present and discuss the results of scientific and applied research, marketing projects by the state and foreign languages. Clear and unambiguous presentation of one's own conclusions, as well as the knowledge and explanations that justify them, to specialists and non-specialists, in particular, to persons who are studying. Use of foreign languages in professional activities. The ability to realize the need for lifelong learning in order to deepen the acquired and acquire new professional knowledge. The ability to take responsibility for the work performed, to make decisions independently, to achieve the set goal in compliance with the requirements of professional ethics.
Required prior and related subjects: Рrerequisites: Strategic marketing Marketing management Сo-requisites: Marketing distribution policy Master's Thesis Internship Master's Thesis Preparation Master's Thesis Defence
Summary of the subject: Provides students with knowledge about the essence and features of social responsibility, criteria, indicators and methods of assessing social responsibility in marketing activities and its impact on the strategic activities of the enterprise.
Assessment methods and criteria: Methods of monitoring the student's knowledge and skills when studying the discipline include: 1. Current control of the student's work: - oral survey at practical classes; - discussion of questions for situational exercises and cases; - presenting the results of problem solving in the form of a presentation; - evaluation of the performance of control works (completeness of disclosure of the task, correctness of conclusions and recommendations; correctness, completeness and brevity of the answer during the defense of the work). Scoring procedure and criteria: Oral express survey - 20 points. A student can earn a maximum of 4 points for each oral express survey during a practical session. Written solution of situational tasks - 40 points. We assign a maximum of 10 points for each written solution of situational tasks and cases. Speeches and presentations - 20 points. The student receives a maximum of 10 points for the presentation of the results in the form of a presentation. In each control paper, a maximum of 10 points is awarded for a theoretical question, and a maximum of 10 points for its oral defense. According to the variant, a maximum of 12 points is awarded for the correct performance of each control work of correspondence students, and a maximum of 8 points for its defense. In particular, when evaluating the completeness of answers when considering theoretical, problematic issues of the topic or situational tasks and cases, answers when defending control papers: an answer that characterizes the student's deep understanding of the essence of the problem, involves the processing of additional information and certifies a high level of assimilation of theoretical material and presentation of original proposals or solutions is evaluated at 100%; an answer that characterizes a sufficient level of assimilation of the theoretical material by the student and involves the submission of standard proposals or solutions is evaluated at 75%; 50% is given to an answer that characterizes the student's sufficient level of assimilation of the theoretical material, but the answer is incomplete in content or has certain inaccuracies in the wording or involves the submission of proposals or solutions that are not sufficiently substantiated; 25% is assessed for an answer that indicates a low level of knowledge of the material by the student and reveals the content of the question less than 50% or involves the submission of unsubstantiated proposals or solutions. The procedure and criteria for issuing evaluations: 88-100 points – certified with an excellent grade; 71-87 points – certified with a grade of good; 50-70 points – certified with a satisfactory grade; 26-49 points – not certified; 0-26 points – not certified with an unsatisfactory grade.
Recommended books: 1. Корпоративна соціальна відповідальність: моделі та управлінська практика : підручник / [Саприкіна М. А. та ін. за наук. ред. д.е.н., проф., засл. діяч науки і техніки України Редькіна О. С.] – К.: ТОВ «Фарбований лист», 2011. – 480 с. 2. Корпоративна соціальна відповідальність : підручник / О. Гирик та ін. [за заг. ред. д-ра економ. наук, проф. Т. С. Смовженко, д-ра екон. наук, проф. А. Я. Кузнєцової]. – К. : УБС НБУ, 2009. – 258 с. 3. Kotler Ph., Kartajaya H., Setiawan I. (2010). Marketing 3.0: From Products to Customers to the Human Spirit / Ph. Kotler, H. Kartajaya, I. Setiawan. Wiley, 4. Kotler P., Kartajaya H., Setiawan I. (2017). Marketing 4.0: Moving from Traditional to Digital Marketing. New York, United States. 5. Котлер Ф., Лі Н. Корпоративна соціальна відповідальність. Як зробити якомога більше добра для вашої компанії та суспільства / [Пер. з англ. С. Яринич]. — К.: Стандарт, 2005. — 302 с.