Assortment Management

Major: Marketing
Code of subject: 7.075.01.E.036
Credits: 4.00
Department: Marketing and Logistics
Lecturer: Olena Karpii, PhD., Associate Professor of Economics
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To be able to adapt and apply new advances in the theory and practice of marketing to achieve specific goals and solve the problems of the market entity. Plan and conduct their own research in the field of marketing, analyze its results and justify the adoption of effective marketing decisions in conditions of uncertainty. Be able to develop a strategy and tactics of marketing activities, taking into account the cross-functional nature of its implementation. Be able to form and improve the marketing system of a market entity. Substantiate marketing decisions at the level of a market entity using modern management principles, approaches, methods, techniques. Use the methods of marketing strategic analysis and interpret its results in order to improve the marketing activities of the market entity. Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. Be able to organically and effectively combine the tools of marketing commodity, price, communication, and distribution policy of a trading enterprise. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. Responsibility for developing professional knowledge and practices, assessing strategic development of the team.
Required prior and related subjects: Special Course of Scientific Research in the Field of Specialty; Workshop on Writing of Scientific Publications, Conference Proceedings and Presentation of Scientific Reports; Research and Educational Experience.
Summary of the subject: Product range. The concept of product range and its socio-economic significance. Formation of the range to meet supply and demand. The essence of product range management. Management of the range of goods in the retail trade network. Relationship between product range management and merchandising. Management of the product range of wholesale trade enterprises. Innovation and marketing measures to improve the management of the range and range of products.
Assessment methods and criteria: Current control (30%): oral examination, written reports on laboratory work Final control (70% exam): testing
Recommended books: 1. Окландер М.А., Кірносова М.В. Маркетингова товарна політика : підручник. Київ : Центр учбової літератури, 2020. 246 с. 2. Товарна інноваційна політика : навч. посіб. / Валентина Олександрівна Морохова, Дарія Валеріївна Смолич. – Луцьк : Вежа-Друк, 2017. – 248 с. 3. Оснач О.Ф. Товарознавство: навчальний посібник – Київ: Центр навчальної літератури, 2017. – 219 с.