Financial Management

Major: Marketing
Code of subject: 7.075.00.O.003
Credits: 4.00
Department: Marketing and Logistics
Lecturer: doctor of economics, professor Olga B. Mnykh
Semester: 1 семестр
Mode of study: денна
Learning outcomes: Plan and carry out own research in the field of marketing, analyze its results and substantiate the adoption of effective marketing decisions in conditions of uncertainty. To be able to increase the effectiveness of the marketing activity of a market entity at various levels of management, to develop and manage projects in the field of marketing. Justify marketing decisions at the level of a market entity using modern management principles, approaches, methods, techniques. Justify marketing decisions at the level of a market entity using modern management principles, approaches, methods, techniques. Plan and carry out own research in the field of marketing, analyze its results and justify the adoption of effective marketing decisions in conditions of uncertain Be able to demonstrate in-depth knowledge of the methodological tools for evaluating marketing decisions, their impact on the financial indicators of the enterprise's logistics activities and its market position. Clear and unambiguous presentation of one's own conclusions, as well as the knowledge and explanations that justify them, to specialists and non-specialists, in particular, to persons who are studying. Decision-making in complex and unpredictable conditions, which requires the use of new approaches and forecasting. The ability to realize the necessity of lifelong learning, which is largely autonomous and independent, with the aim of deepening the acquired and acquiring new professional knowledge.
Required prior and related subjects: Co-requisites: Marketing distribution policy, Master’s Thesis Internship , Master’s Thesis Preparation, Master’s Thesis Defence
Summary of the subject: Theoretical and organizational foundations of financial management. The essence of financial management and the principles of financial strategy formation and the essence of the financial mechanism of the enterprise. Financial management support systems. System of organizational support of financial management. Theoretical and methodical bases of decision-making in financial management. Evaluation of the value of money over time, interest and interest rates, financial rents (annuities), methodical tools for taking into account the inflation factor. Management of assets, equity and debt capital. Economic essence and types of assets of the enterprise, management of financing of current and non-current assets, depreciation policy, financial leverage. Profit management. Management of profit formation. Changing the structure of the marginal income in the financial strategy of the enterprise. Investment management. Valuation of stock options, determination of capital raising costs. Dividend policy. DuPont's model for estimating the return on equity. Management of cash flows at the enterprise. Cash flow statement. Optimization methods and cash flow management models. Change in cash flows when selling assets. Financial risk management and anti-crisis financial management of the enterprise Classification of financial risks. Internal mechanisms for neutralization of financial risks Restructuring of the company's debt in the process of its rehabilitation.
Assessment methods and criteria: Current control (100): performance and protection of laboratory works (40%); execution and protection of practical work (20%); performance and protection of control work (20%); control testing (20%).
Recommended books: 1. Фінансовий мененджмент: електр. навч. посібник / І.А.Бігдан, Л.І. Лачкова, В.М. Лачкова [та ін.] – Х.:ХДУХТ, 2017. - 197 с. 2. Фінансовий менеджмент : підручник / Д. І. Дема, Л. М. Дорохова, О. М. Віленчук [та ін.] – Житомир : ЖНАЕУ, 2018. – 320 с. 3. Фінансовий менеджмент : навч. посіб. / О. В. Посилкіна, Ю. С. Братішко, О. В. Гладкова. Х.: НФаУ, 2018. - 193 с.