Master’s Thesis Defence

Major: Marketing
Code of subject: 7.075.00.O.023
Credits: 1.50
Department: Marketing and Logistics
Lecturer: All lecturers of the Department with scientifical degree.
Semester: 4 семестр
Mode of study: денна
Learning outcomes: To know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. Present and discuss the results of scientific and applied research, marketing projects in state and foreign languages. To use methods of interpersonal communication in the course of solving collective problems, conducting negotiations, scientific discussions in the field of marketing. Substantiate marketing decisions at the level of a market entity using modern management principles, approaches, methods, techniques. Use the methods of marketing strategic analysis and interpret its results in order to improve the marketing activities of the market entity. Be able to publicize the results of one's own scientific research in a professional environment and present them using modern technical means. Formation of incoming and outgoing information flows using the Internet. Ability to integrate marketing communications in electronic media to ensure systematic promotion activities. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Use of foreign languages in professional activities. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting.
Required prior and related subjects: Prerequisites: Special Course of Scientific Research in the Field of Specialty; Workshop on Writing of Scientific Publications, Conference Proceedings and Presentation of Scientific Reports; Research and Educational ExperienceMaster’s Thesis Internship; Master’s Thesis Preparation.
Summary of the subject: Preparation of the Master's Thesis for defence: the creating of graphic material, the signature of the supervisor, consultant, obtaining feedback from businesses, response supervisor, following previous security signature of head of the department, following the review. The defence of Master's Thesis: preparation if the presentation and illustrations for it. Defence of the Master Thesis: a public report on the demonstration of the main provisions of research results, answers the questions of the State Qualification Commission and other participants in the defence.
Assessment methods and criteria: The public defence of the Master's Thesis on the basis of which the decision of the State Examination Commission graduate qualification "Master of Marketing" and issued a state diploma. The evaluation of the defense of the master's qualification work of the OP applicant takes place on a national scale with conversion to a 100-point scale (according to the average interval value of the evaluation scale at the University): "excellent" rating – 94 points; grade "good" - 80 points; rating "satisfactory" - 60 points.
Recommended books: Навчально методичний комплекс «Практика за темою МКР та виконання МКР». URL.: https://vns.lpnu.ua/course/view.php?id=15080».