E-commerce

Major: Marketing
Code of subject: 7.075.04.E.047
Credits: 4.00
Department: Marketing and Logistics
Lecturer: PhD, Assoc. Proff. Dmytriv Anna
Semester: 2 семестр
Mode of study: денна
Learning outcomes: To know and be able to apply in practice modern principles, theories, methods and practical techniques of marketing. Use the methods of marketing strategic analysis and interpret its results in order to improve the marketing activities of the market entity. Carry out diagnostics and strategic and operational marketing management for the development and implementation of marketing strategies, projects, and programs. Form a marketing system of interaction, build long-term mutually beneficial relationships with other market participants. Collect the necessary data from various sources, process and analyze their results using modern methods, and specialized software. The ability to organize the trading activity of a business entity using the Internet. Formation of incoming and outgoing information flows using the Internet. Clear and unambiguous communication of one's own conclusions, as well as the knowledge and explanations that substantiate them, to specialists and non-specialists, in particular, to students. Use of foreign languages in professional activities. Making decisions in difficult and unpredictable conditions, which requires the application of new approaches and forecasting. Responsibility for developing professional knowledge and practices, assessing strategic development of the team.
Required prior and related subjects: Marketing Management; Special Course of Scientific Research in the Field of Specialty; Workshop on Writing of Scientific Publications, Conference Proceedings and Presentation of Scientific Reports; Research and Educational Experience.
Summary of the subject: The essence of e-commerce. Internet i Word Wide Web. Organization of business and Internet. Architecture Internet. Development of Web- sites. Evaluation and testing of Web- site for ease of use. Internet service providers and Web- hosting site. Payment system. Electronic safety. Marketing on the Internet. The implementation and operation. E-commerce between businesses. Legal and ethical aspects of electronic commerce.
Assessment methods and criteria: Current control (30 %): solving problems, oral examination Final evaluation (70 %): stage control.
Recommended books: 1. Краус К.М., Краус Н.М.,Манжура О.В. Електронна комерація та Інтернет-торгівля : навчально-методичний посідник. Київ: Аграр Медіа Груп, 2021. 454 с. 2. Шалева О.І. Електронна комерція : Навчальний посібник К.: Центр учбової літератури, 2017. 216 с. 3. Грехов А. М. Електронний бізнес (Е-комерція): навчальний посібник. К.: Кондор, 2008. 302 с. 4. Литовченко І. Л., Пилипчук В. П. Інтеренет-маркетинг: навчальний посібник. К.: Центр учбової літератури, 2008. 184 с. 5. Меджибовська Н.С. Електронна комерція : навчальний посібник. К.: Центр навчальної літератури. 384 с.