Special Course of Scientific Research in the Field of Specialty

Major: Marketing
Code of subject: 7.075.00.O.018
Credits: 9.00
Department: Marketing and Logistics
Lecturer: Lecturer, laboratory classes – PhD, Associate Professor of Economics Hirna O.B., PhD, Associate Professor of Economics Hayvanovych N.V.
Semester: 3 семестр
Mode of study: денна
Learning outcomes: -To be able to adapt and apply new achievements in the theory and practice of marketing to achieve specific goals and solve the problems of a market entity. -Present and discuss the results of scientific and applied research, marketing projects in national and foreign languages. -Use methods of interpersonal communication in the course of solving collective problems, conducting negotiations, scientific discussions in the field of marketing - Justify marketing decisions at the level of a market entity using modern management principles, approaches, methods, techniques. -Collect necessary data from various sources, process and analyze their results using modern methods and specialized software. -To be able to identify scientific and practical research problems and solve them using the provisions of marketing theories and methodology, as well as general scientific and special research methods. -Be able to publicize the results of one's own scientific research in a professional environment and present them using modern technical means. -Clear and unambiguous presentation of one's own conclusions, as well as the knowledge and explanations that justify them, to specialists and non-specialists, in particular, to persons who are studying -Use of foreign languages ??in professional activities. -The ability to realize the need for life-long learning, which is largely autonomous and independent, with the aim of deepening the acquired and acquiring new professional knowledge.
Required prior and related subjects: Prerequisites and co-requisites: - co-requisites: Workshop on the preparation of scientific publications, conference materials and presentations of scientific reports Practice on the subject of the master's qualification work Completion of master's qualification work Defense of the master's thesis
Summary of the subject: The essence of science as the main toolkit of scientific research. Modern trends in the development of the concept of marketing and logistics. Basics of the methodology of scientific research work from the special course of scientific research. Information support from the special course of scientific research. Methodological aspects of scientific publications from the special course of scientific research. Training of modern specialists in marketing and logistics.
Assessment methods and criteria: 1. Current control of the student's work: - assessment of students' knowledge in laboratory classes (assessment of the performance of laboratory work and tasks during the class; correctness of calculations, correctness of conclusions and recommendations; correctness, completeness and conciseness of the answer during the defense of the work). 2. Semester control: evaluation of students' knowledge is carried out based on the results of current work. 5 points are awarded for the performance of each laboratory work according to the variant, 5 points are awarded for the defense of each performed laboratory work. During the semester, the maximum grade for laboratory classes is 60 points for full-time students. It is planned to write a final test for 30 points and an oral component for 10 points.
Recommended books: 1. Важинський С.Є., Щербак Т.І. Методика та організація наукових досліджень: навч.посіб. Суми: СумДПУ ім. А.С.Макаренка, 2016. 260с. 2. Гірна О.Б. Спецкурс з наукових досліджень спеціальності: навч.посіб. – Львів: «ГАЛИЧ-ПРЕС», 2022. 132 с. 3. Григорук, П. М. Методологія і організація наукових досліджень: навчальний посібник / П. М. Григорук, Н. А. Хрущ . Київ : Кондор, 2017. 206 с. 4. Гуторов О.І. Методологія та організація наукових досліджень: навч.посіб. Х.: ХНАУ, 2017. 272с. 5. Гюлєв Н. У., Давідіч Ю. О., Рославцев Д. М. Методологія та організація наукових досліджень: конспект лекцій (для студентів 5 курсу денної і 6 курсу заочної форм навчання за спеціальністю 8.03060107 – Логістика). Харків: ХНУМГ, 2015. 44 с. 6. Зав’ялова Т.В. Глосарій термів та понять з курсу «Основи наукових досліджень»: навч.-метод. вид. Непша. Мелітополь : ТОВ Колор Принт, 2019. 84 с. 7.Клименко М.О., Петрук В.Г., Мокін В.Б., Вознюк Н.М. Методологія та організація наукових досліджень (в екології): підручник / М.О. Клименко, В.Г. Петрук, В.Б. Мокін, Н.М. Вознюк, видавництво «Олді+», 2019. – 474 с. 8. Ладанюк А. П., Власенко Л.О., Кишенько В.Д. Методологія наукових досліджень: навч. посібник / А. П. Ладанюк, Л.О. Власенко, В.Д. Кишенько. К.: Ліра-К, 2018. 352 с. 9. Мальська М., Паньків Н. Основи наукових досліджень: навч.посібник. Львів: Видавництво ЛНУ ім.І.Франка, 2020. 226с. 10. Методологія наукових досліджень:навч.посібник/ А.П. Ладанюк, Л.О. Власенко, В.Л. Кишенько. К.: Ліра К, 2018. 352с. 11. Основи наукових досліджень/ М.Корягін, В.Чік. К.: Алерта, 2019. 492с. 12. Швець Ф.Д. Методологія та організація наукових досліджень: навч.посібник. Віче: НУВГП, 2016. 151с.