Business Models of Enterprises

Major: Marketing
Code of subject: 7.075.00.M.007
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Svitlana S. Hrynkevych, Doctor of Economics, Professor
Semester: 2 семестр
Mode of study: денна
Learning outcomes: - be able to adapt and apply new achievements in the theory and practice of marketing to achieve specific goals and solve the problems of a market entity; - justify marketing decisions at the level of a market entity using modern management principles, approaches, methods, techniques; - carry out diagnostics and strategic and operational management of marketing for the development and implementation of marketing strategies, projects and programs.
Required prior and related subjects: Special Course of Scientific Research in the Field of Specialty; Workshop on Writing of Scientific Publications, Conference Proceedings and Presentation of Scientific Reports; Research and Educational Experience.
Summary of the subject: Enterprise business model: evolution and classification. Formation of the enterprise business models. Models of the business associations in Ukraine. Modern organizational forms and models of international business. Business models of TNCs on the world market. Business modeling technology. Outline business model. Business models and external sources of funding for creative startups. Business model life cycle management.
Assessment methods and criteria: - assessment of students' knowledge in practical classes (assessment of performance of situational exercises and tasks during class; assessment of participation in discussions, summaries of issues considered in practical classes) - 35 points; - evaluation of the performance of the control work (correctness of calculations, correctness of conclusions and recommendations; correctness, completeness and conciseness of the answer during the defense of the work) - 65 points.
Recommended books: 1. Гетало В.П., Гончаров Г.О., Колісник А.В. Бізнес-планування: Навч. посібник. – К.: «Видавничий дім «Професіонал», 2008. – 240 с. 2. Фролова Л. В. Формирование бизнес-модели предприятия [текст]: учеб. / Л. В. Фролова, Е. С. Кравченко - К.: Центр учебной литературы, 2012. - 384 с. 3. Швиданенко Г. О. Формування бізнес-моделі підприємства : навч. посіб. [Електронний ресурс] / Г. О. Швиданенко, Н. В. Ревуцька. — К. : КНЕУ, 2013. — 423 4. Rappa M. Business Models On The Web // Сайт в Інтернеті: http://digitalenterprise.org/models/models.html.