Psychology of Digital Branding in Professional Activity

Major: Psychology
Code of subject: 8.053.00.M.029
Credits: 3.00
Department: Theoretical and Applied Psychology
Lecturer: Sviderska Olha - Phd in political science, Associate professor Department of Theoretical and Practical Psychology
Semester: 4 семестр
Mode of study: денна
Learning outcomes: ZN 1. To have modern knowledge of the methodology of scientific knowledge: philosophical, general-subject, specific subject and technological-methodological levels. ZN 2. Know the basic domestic and foreign psychological concepts, paradigms, theoretical and practical problems of modern psychology. COM 2. Use modern information and digital tools and technologies to ensure effective scientific and professional communications. COM 3. Present the results of their research at scientific events, use Ukrainian and / or foreign languages (primarily English) in scientific, innovative and pedagogical activities. AI 1. To be able to act responsibly and consciously, on the basis of ethical principles, in compliance with the norms of academic and professional integrity AiV 3. Understand and take personal responsibility for the results of the study. AiV 4. Show respect for multiculturalism and diversity, demonstrate tolerance for religious, racial and gender affiliations.
Required prior and related subjects: Academic entrepreneurship Pedagogical practice
Summary of the subject: The result of the introduction of the course "Digital Branding of Professional Activity" in the curriculum for the preparation of a doctor of philosophy is the need to learn to shape your image in accordance with global virtual trends. Psychologist's digital branding is a step-by-step program for developing one's own awareness in the market of psychological services. This is the ability to develop a strategy of communication with your client and create a truly high-quality brand of psychological services.
Assessment methods and criteria: The maximum number of points that a student can receive during the study is 40 (PC), which includes speeches in practical classes, analysis of professional literature, participation in discussions, individual assignments, test results for each topic. The system by which a student scores points is accumulative. During the exam, a student can score a maximum of 60 points, which includes 45 points for testing and 15 points for the oral component. The minimum score with which the applicant is admitted to the exam - 0 points. There are no exercises in the discipline. Methods of diagnosing learning outcomes: oral examination, which is carried out during practical and individual-consultative classes; written control: evaluation of essays, performance of individual research tasks; side observation: during seminars, role and business games, etc .; discussions: during seminars and individual-consultative classes, colloquia; testing on each of the studied topics and in the final (examination) assessment
Recommended books: 1. Роулз. Д. Цифровий брендинг. Детальна покрокова інструкція зі стратегії, тактики, інструментів та вимірювань. Харків: Фабула. 2020. 256 с. 2. Студінська Г.Я. Методологічні підходи до визначення поняття «бренд». Науковий вісник Херсонського державного університету. Серія Економічні науки. Випуск 8. Частина 1. 2014. С. 121 – 125. 3. Філановський О. Гра в бренди. Як збільшити шанси вашого бізнесу на успіх. Київ: Наш формат. 2019. 176 c. 4. Embracing our robot future: welcome to the workplace of tomorrow URL: https://cutt.ly/gSyKUgG 5. The digital marketing challenge, and how to tackle it URL: https://cutt.ly/ASyKfMv