Public Marketing and Marketing of Areas

Major: Public management and administration
Code of subject: 6.281.00.O.046
Credits: 4.00
Department: Administrative and Financial Management
Lecturer: doctor of economic sciences, associate professor, Karyi O.I.
Semester: 4 семестр
Mode of study: денна
Learning outcomes: As a result of studying of the module the student has to: - Must know: methods of the organization of communication interaction and permission of conflict situations in the course of formation and realization of administrative services, by means of modern information, communication and innovative technologies; - To be able: to identify, classify and describe marketing tendencies of development of popularity of territorial unit for interested persons; - To be able: to combine the theory and practice, and also to make decisions and to develop the business strategy of the public organization; - To be able: to show ability of use of various methods, including modern information technologies, for effectively communication at the professional and social levels.
Required prior and related subjects: Analysis of state policy Economic analysis of state policy
Summary of the subject: Concept of marketing of territories as basis of management of development of territories. Features of a complex of marketing in marketing of territories. Commodity policy in marketing of territories. Competitiveness of territories. Price policy in marketing of territories. Distribution methods in marketing of territories. Marketing communications in marketing of territories. Public marketing and relations with the public
Assessment methods and criteria: current control (50%); total control (examination): written and oral form (50%)
Recommended books: Карий О.І. Місцеві ініціативи та залучення громадськості до здійснення місцевого самоврядування. Навчальний посібник для посадових осіб місцевого самоврядування /Карий О.І., Панас Я.В./ Асоціація міст України – К.: ТОВ «ПІДПРИЄМСТВО «ВІ ЕН ЕЙ», 2015. – 176 с. 2). Duczkowska-Piasecka M. Marketing terytorialny. Jak podejsc do rozwoju z korzyscia dla wszystkich. - Warszawa: Difin, 2013. - 241s. 3). Pogorzelski J. Praktyczny marketing miast i regionow / Pogorzelski J. - Warszawa: Oficyna a Wolters Kluwer bisiness, 2012. - 238s

Public Marketing and Marketing of Areas (курсовий проєкт)

Major: Public management and administration
Code of subject: 6.281.00.O.049
Credits: 3.00
Department: Administrative and Financial Management
Lecturer: doctor of economic sciences, associate professor, Karyi O.I.
Semester: 4 семестр
Mode of study: денна
Learning outcomes: As a result of studying of the module the student has to: - Must know: methods of the organization of communication interaction and permission of conflict situations in the course of formation and realization of administrative services, by means of modern information, communication and innovative technologies; - To be able: to identify, classify and describe marketing tendencies of development of popularity of territorial unit for interested persons; - To be able: to combine the theory and practice, and also to make decisions and to develop the business strategy of the public organization; - To be able: to show ability of use of various methods, including modern information technologies, for effectively communication at the professional and social levels.
Required prior and related subjects: Analysis of state policy Economic analysis of state policy
Summary of the subject: Concept of marketing of territories as basis of management of development of territories. Features of a complex of marketing in marketing of territories. Commodity policy in marketing of territories. Competitiveness of territories. Price policy in marketing of territories. Distribution methods in marketing of territories. Marketing communications in marketing of territories. Public marketing and relations with the public
Assessment methods and criteria: current control (50%); total control (examination): written and oral form (50%)
Recommended books: Карий О.І. Місцеві ініціативи та залучення громадськості до здійснення місцевого самоврядування. Навчальний посібник для посадових осіб місцевого самоврядування /Карий О.І., Панас Я.В./ Асоціація міст України – К.: ТОВ «ПІДПРИЄМСТВО «ВІ ЕН ЕЙ», 2015. – 176 с. 2). Duczkowska-Piasecka M. Marketing terytorialny. Jak podejsc do rozwoju z korzyscia dla wszystkich. - Warszawa: Difin, 2013. - 241s. 3). Pogorzelski J. Praktyczny marketing miast i regionow / Pogorzelski J. - Warszawa: Oficyna a Wolters Kluwer bisiness, 2012. - 238s